PENGARUH HARGA, SERVICESCAPE, DAN SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN DI MUSEUM FATAHILLAH (MUSEUM SEJARAH JAKARTA) KOTA TUA JAKARTA

UMAMAH, DESI (2017) PENGARUH HARGA, SERVICESCAPE, DAN SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN DI MUSEUM FATAHILLAH (MUSEUM SEJARAH JAKARTA) KOTA TUA JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini dilatar belakangi adanya sebuah pariwisata museum yang layak untuk dikunjungi oleh masyarakat yaitu Museum Fatahillah di Kota Tua Jakarta yang dapat memuaskan pengunjung dengan berbagai benda-benda bersejarah didalamnya. Adapun tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh harga, servicescape, dan service quality terhadap kepuasan pelanggan di Museum Fatahillah (Museum Sejarah Jakarta) di Kota Tua Jakarta. Pada penelitian ini, diambil data sebanyak 175 responden yang merupakan pengunjung di Museum Fatahillah. Tehnik pengambilan sample yang digunakan adalah dengan metode purposive sampling, sedangkan dalam penelitian ini menggunakan Pengujian yang dilakukan dengan menggunakan teknik Structural Equetion Model (SEM) dan dibantu dengan alat analisis Smart Partial Least Square (PLS) versi 3.0. Hasil penelitian hipotsis menunjukkan bahwa harga berpengaruh signifikan terhadap kepuasan pelanggan, servicescape berpengaruh signifikan terhadap kepuasan pelanggan, dan service qulity berpengaruh signifikan terhadap kepuasan pelanggan.The background of this research is the existence of a tourism museum worthy to be visited by the public is the Museum Fatahillah in the old city that can satisfy visitors with a variety of historical objects therein. The purpose of this study was to determine the extent of the effect of price, servicescape, and service quality to customer satisfaction at Fatahillah Museum (Jakarta History Museum) in the old city. In this study, the data was taken as many as 175 respondents who were visitors at the Museum Fatahillah. Sampling technique used is purposive sampling method, whereas in this study using a test which was done by using Equetion Structural Model (SEM) and assisted with analysis tools Smart Partial Least Square (PLS) version 3.0. Hipotsis research results showed that the price of a significant effect on customer satisfaction, servicescape significant effect on customer satisfaction, and service qulity significant effect on customer satisfaction.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 17 343
NIM/NIDN Creators:	43113010237
Uncontrolled Keywords:	harga, servicescape, service quality, kepuasan pelanggan, Partial Least Square (PLS).
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.13 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.132 Museum Services to Patrons/Layanan Museum untuk Pelanggan 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Admin Perpus UMB
Date Deposited:	17 Mar 2017 13:34
Last Modified:	05 Feb 2024 08:12
URI:	http://repository.mercubuana.ac.id/id/eprint/33444

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