SAPUTRA, M. AGUNG (2017) PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP MINAT BELI KONSUMEN (STUDI KASUS PADA DISTRO MISCAST CLOTH CIPONDOH, TANGERANG). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini untuk mengetahui pengaruh harga, kualitas produk, dan lokai terhadap minat beli. Objek penelitian ini adalah pengunjung Distro Miscast Cloth Cipondoh, Tangerang. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan pendekatan deskriptif kuantitatif. Karena itu, analisis data yang digunakan adalah analisis statistik dalam bentuk SPSS. Hasil penelitian ini menunjukkan bahwa secara uji t terdapat pengaruh yang signifikan antara variabel harga tehadap minat beli, variabel kualitas produk terhadap minat beli, dan variable lokasi terhadap minat beli.This research aims to know the influence of Price, Product Quality, and Locaiton on Purchase Intention. The object of this research is visitor of Distro Miscast Cloth Cipondoh, Tangeran.. This research was done to 100 respondents by using quantitative descriptive approach. Thus, data analysis which used is statistic analysis in the form of SPSS. The result of this research shows in t-value, there is significant affection between variable of Price on Purchase Intention, Product Quality on Purchase Intention, and Location on Purchase Intention.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 17 346 |
| NIM/NIDN Creators: | 43112010057 |
| Uncontrolled Keywords: | Harga, Kualitas Produk, Minat Beli |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 16 Mar 2017 14:48 |
| Last Modified: | 05 Feb 2024 07:24 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33401 |
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