TANTO, LIVIA TAMARA LEU (2017) PENGARUH BRAND IMAGE, BRAND TRUST, DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK YAKULT DI DEPOK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
PENGARUH BRAND IMAGE, BRAND TRUST, DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK YAKULT DI DEPOK
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 17 162 |
| NIM/NIDN Creators: | 43112120429 |
| Uncontrolled Keywords: | Brand Image, Brand Trust, Brand Equity, Keputusan Pembelian Ulang |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 04 Mar 2017 15:42 |
| Last Modified: | 29 Feb 2024 08:33 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33084 |
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