LUBIS, TIRA ELWIANSYAH (2017) PENGARUH HARGA, KUALITAS PRODUK, DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERPINDAHAN MEREK (BRAND SWITCHING) DARI DUNKIN DONUTS KE J.CO DONUTS & COFFEE (Studi Kasus Pada Mahasiswa Universitas Mercu Buana Menteng, Jakarta). S1 thesis, Universitas Mercu Buana.
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Abstract
PENGARUH HARGA, KUALITAS PRODUK, DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERPINDAHAN MEREK (BRAND SWITCHING) DARI DUNKIN DONUTS KE J.CO DONUTS & COFFEE (Studi Kasus Pada Mahasiswa Universitas Mercu Buana Menteng, Jakarta)
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 17 028 |
| NIM/NIDN Creators: | 43112120117 |
| Uncontrolled Keywords: | Harga, Kualitas Produk, Kebutuhan Mencari Variasi, Perpindahan Merek (Brand Switching) |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 28 Feb 2017 16:16 |
| Last Modified: | 21 Feb 2024 01:52 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33011 |
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