MARGONO, WAHYU (2009) ANALISIS PENGARUH RUBRIK, HARGA JUAL, DAN KEMUDAHAN MENDAPATKAN TERHADAP REPURCHASE INTENTION (STUDI KASUS PADA TABLOID GENIE). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
|
Text (Cover)
01-cover luar.doc.pdf Download (86kB) | Preview |
|
|
Text (Abstract)
03-abstract Inggris.doc.pdf Download (47kB) | Preview |
|
|
Text (Abstrak)
04-abstrak Indonesia.doc.pdf Download (59kB) | Preview |
|
|
Text (Lembar Pengesahan)
05-pengesahan.doc.pdf Download (62kB) | Preview |
|
|
Text (Surat Pernyataan)
06-pernyataan.doc.pdf Download (70kB) | Preview |
|
|
Text (Kata Pengantar)
07-kata pengantar.doc.pdf Download (53kB) | Preview |
|
|
Text (Daftar Isi)
08-daftar isi.doc.pdf Download (93kB) | Preview |
|
|
Text (Daftar Gambar)
09-daftar gambar.doc.pdf Download (63kB) | Preview |
|
|
Text (Daftar Tabel)
10-daftar tabel.doc.pdf Download (71kB) | Preview |
|
|
Text (Daftar Lampiran)
11-daftar lampiran.doc.pdf Download (56kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (Bab 1)
12-bab 1.doc.pdf Restricted to Registered users only Download (130kB) |
|
|
Text (Bab 2)
13-bab 2.doc.pdf Restricted to Registered users only Download (658kB) |
|
|
Text (Bab 3)
14-bab 3.doc.pdf Restricted to Registered users only Download (345kB) |
|
|
Text (Bab 4)
15-bab 4.doc.pdf Restricted to Registered users only Download (181kB) |
|
|
Text (Bab 5)
16-bab 5.doc.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (Bab 6)
17-bab 6.doc.pdf Restricted to Registered users only Download (82kB) |
|
|
Text (Daftar Pustaka)
18-daftar pustaka.doc.pdf Restricted to Registered users only Download (81kB) |
|
|
Text (Lampiran)
19-lampiran.doc.pdf Restricted to Registered users only Download (932kB) |
Abstract
Competitive industry that is very tight between the infotainment tabloids, by the occurrence of the various tabloids, making publishers do all the resources and efforts so that they still exist and get a place in the hearts of readers. On this research the author conducted a case study in the tabloid genie (tabloid infotainment plus) using the three independent variables, the rubric, the selling price, and easy to get. Dependent variable is the repurchase intention. On this research, the author interested to know how big the influence arising from the three independent variables to the dependent variable, and whether all independent variables is influence the dependent variable simultaneously. Author spread the questionnaire to the 100 respondents (as well as readers of the buyer) tabloid genie, which are spread in the area of DKI Jakarta. After the research is done, it was found that the answers that rubric, and ease of getting a partial effect on repurchase intention. While price is not the partial effect of the repurchase intention. However rubric, the selling price, and ease of getting to the effect simultaneously repurchase intention. Repurchase intention variable can be explained by variables rubric, the selling price, and easy to get as much as 40.4% (0.404), whereas the remaining 59.6% as described by others, perhaps by other variables, or because the condition can be a company or the environmental conditions associated with the company. Rubrics in the tabloid genie must be packed in the text investigatif, informative, and instructive without leaving an impression as entertainment tabloid.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-09-110 |
| Call Number: | TM/10/004 |
| NIM/NIDN Creators: | 55105120025 |
| Uncontrolled Keywords: | RISET BISNIS, mps, manajemen pemasaran |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 05 Feb 2010 10:44 |
| Last Modified: | 14 Jul 2022 03:00 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/26778 |
Actions (login required)
 |
View Item |
