Winarti, Wina (2013) Peran Community Relations Dalam Mendukung Reputasi Organisasi (Studi Kasus Pada Komunitas Jamiyyah Sekolah KB/TK Islam Al-Azhar 9 Kembangan Jakarta). S2 thesis, Universitas Mercu Buana.
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Abstract
The research resultrevealed that the role of the community have great strength for the organization or corporate. Therefore this study raised the issue of the role and function of the community in supporting the organization's reputation. By using the theories of community relations with the corporate community, especially the support for the work of the organization, this study observed Jam'iyyah community that has a role in supporting the school's reputation KB / TK Islam Al-Azhar 9. Type a descriptive research with qualitative methods, this study has demonstrated the power of community, serves as the best channel, a brand community, serves as marketing and partnerships. In terms of community relations explained that part of the run is not working Public Relations. The role of the community in this research is an initiative and negotiations toward community organization. Organizations are expected to adopt similar activities undertaken Jam'iyyah community, because it is one of the most important roles in supporting the organization's reputation. Kavquord Community Reputation Organization
| Item Type: | Thesis (S2) |
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| Call Number: | TK/52/14/148 |
| NIM/NIDN Creators: | 55209110035 |
| Uncontrolled Keywords: | Komunitas, Reputasi Organisasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 11 Feb 2015 15:14 |
| Last Modified: | 28 Oct 2025 01:57 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/15240 |
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