Pengaruh Citra Merek, Bauran Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Bata di Wilayah Jabodetabek

Manurung, Mery Christina P (2013) Pengaruh Citra Merek, Bauran Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Bata di Wilayah Jabodetabek. S2 thesis, Universitas Mercu Buana.

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Abstract

Pengaruh Citra Merek, Bauran Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Bata di Wilayah Jabodetabek

Item Type: Thesis (S2)
Call Number: TM/51/14/146
NIM/NIDN Creators: 55111110183
Uncontrolled Keywords: Citra Merek, Promosi, Kualitas Produk, Keputusan Pembelian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 02 Feb 2015 11:52
Last Modified: 01 Apr 2024 04:51
URI: http://repository.mercubuana.ac.id/id/eprint/15193

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