Manurung, Mery Christina P (2013) Pengaruh Citra Merek, Bauran Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Bata di Wilayah Jabodetabek. S2 thesis, Universitas Mercu Buana.
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Abstract
Pengaruh Citra Merek, Bauran Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Bata di Wilayah Jabodetabek
| Item Type: | Thesis (S2) |
|---|---|
| Call Number: | TM/51/14/146 |
| NIM/NIDN Creators: | 55111110183 |
| Uncontrolled Keywords: | Citra Merek, Promosi, Kualitas Produk, Keputusan Pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 02 Feb 2015 11:52 |
| Last Modified: | 01 Apr 2024 04:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/15193 |
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