Setiawati, Sri (2013) Pengaruh Media Iklan dan Personal Selling Terhadap Keputusan Pembelian Polis Asuransi Jiwa (Studi Kasus PT. Prudential Life Assurance). S2 thesis, Universitas Mercu Buana.
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Abstract
Pengaruh Media Iklan dan Personal Selling Terhadap Keputusan Pembelian Polis Asuransi Jiwa (Studi Kasus PT. Prudential Life Assurance)
| Item Type: | Thesis (S2) |
|---|---|
| Call Number: | TM/51/13/117 |
| NIM/NIDN Creators: | 55110110078 |
| Uncontrolled Keywords: | Media Iklan, Personal Selling dan Keputusan Pembelian |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 368 Insurance/Asuransi > 368.5 Liability Insurance/Jaminan Asuransi 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 09 Jul 2013 11:01 |
| Last Modified: | 25 Apr 2024 02:27 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/15019 |
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