SWATRIANI, RINKAPATI (2014) KOMUNIKASI VISUAL PADA BUMPER ACARA TELEVISI(ANALISIS SEMIOTIKA PEIRCE PADA ACARA SARAH SECHAN DI NET TV). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Image formation in a television program not only through the content of the program itself but the show can also be through visual communication design that emerged during the program. One is Opening Break Bumper or better known as the bumper. Bumper is the opening animation that appears before starting a television program with a duration of 5-30 seconds. Bumper can be information to viewers about the type and characteristics as well as imaging or visualizing the concept of identity programs. In this study, the authors will focus on the visualization contained in the bumper in the program talk show "Sarah Sechan" that aired on NET TV. Authors interested in researching the bumper as shown has a unique visualization of the terms of the concepts used. Desaigner who designed the bumper using some kind of color as the background image and display several facial expressions Sarah Sechan (as host) and the use of two types of fonts (letters). To investigate the visual signs contained in the bumper of "Sarah Sechan", researchers used a method of analysis for semiotics Peirce's semiotics. Peirce offers three groups based on the sign of the type of relationship between the reader the meaning of items, the items that showed that icon, index, and symbol. The results showed that the bumper of "Sarah Sechan" may be the identity of the program through a visualization program elements and graphics used to characterize the program "Sarah Sechan" that distinguishes it from other programs. Keywords : bumper, visual identity, and semiotic Pembentukan citra dalam sebuah program televisi tidak hanya melalui isi tayangan program itu sendiri tapi juga dapat melalui desain komunikasi visual yang muncul selama program berlangsung. Salah satunya adalah Opening Break Bumper atau lebih dikenal dengan sebutan bumper. Bumper adalah animasi pembuka yang muncul sebelum program televisi dimulai dengan durasi 5-30 detik. Bumper dapat menjadi informasi bagi pemirsa mengenai jenis dan karakteristik serta mencitrakan konsep atau memvisualisasikan identitas program. Dalam penelitian ini, penulis akan fokus membahas masalah visualisasi yang terdapat dalam bumper dalam program talkshow “Sarah Sechan” yang tayang di NET TV. Penulis tertarik meneliti bumper tersebut karena visualisasi yang ditampilkan memiliki keunikan dari segi konsep yang digunakan. Desaigner yang merancang bumper tersebut menggunakan beberapa macam warna sebagai latar belakang gambar dan menampilkan beberapa ekspresi wajah Sarah Sechan (pembawa acara) serta penggunaan dua jenis font (huruf). Untuk meneliti tanda-tanda visual yang terdapat dalam bumper “Sarah Sechan”, peneliti menggunakan metode analisis semiotika Peirce karena semiotika Peirce menawarkan tiga kelompok tanda berdasarkan jenis hubungan antara item pembaca makna, dengan item yang ditunjukkannya yaitu ikon, indeks, dan simbol. Hasil penelitian menunjukkan bahwa bumper “Sarah Sechan” dapat menjadi identitas program program melalui visualisasi elemen-elemen grafis yang digunakan dan menjadi kekhasan bagi program “Sarah Sechan” yang membedakannya dengan program lain. Kata kunci : bumper, identitas visual, dan semiotika
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-552-14-021 |
| Call Number: | TK/52/14/117 |
| NIM/NIDN Creators: | 55212110008 |
| Uncontrolled Keywords: | Bumper, Identitas Visual, dan Semiotika, MEDIA, manajemen bisnis dan industri media |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 07 Dec 2014 14:03 |
| Last Modified: | 28 Jun 2022 02:23 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/14059 |
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