PENGARUH SELF DIRECTED VALUES DAN SOCIAL AFFILIATION VALUES TERHADAP FUNCTIONAL NEEDS SERTA IMPLIKASI TERHADAP PERILAKU PEMBELIAN PAKAIAN WANITA (STUDI KASUS PADA KONSUMEN MATAHARI DEPARTMENT STORE, CBD CILEDUK TANGERANG)

Afriyanti, Tiwi Saptya (2014) PENGARUH SELF DIRECTED VALUES DAN SOCIAL AFFILIATION VALUES TERHADAP FUNCTIONAL NEEDS SERTA IMPLIKASI TERHADAP PERILAKU PEMBELIAN PAKAIAN WANITA (STUDI KASUS PADA KONSUMEN MATAHARI DEPARTMENT STORE, CBD CILEDUK TANGERANG). S1 thesis, Universitas Mercu Buana.

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Abstract

The purpose of this study was to examine the influence of Self Directed Values and Social Affiliation Values of the Functional Needs and the Implications of Purchase Behavior Clothing Women in Matahari Department Store. Exogenous variables examined in this study is the variable Self Directed Values and Social Affiliation Values with Functional Needs an intervening variable. While Purchase Behavior be endogenous variables. This data was obtained through a survey by distributing questionnaires to 150 female consumers aged 18 years or older who shopped at Matahari Department Store. Sampling technique used is Non-Probability (Purposive sampling), whereas analysis tool used was SPSS 18 and LISREL 8.7. From the results obtained data processing the variables Self Directed Values affect Functional Needs variables with t-values of 4.32 and the variable Social Affiliation Values affect Functional Needs with t-values of 2.53. Keywords: Self Directed Values, Social Affiliation Values, Functional Needs, Purchase Behavior Tujuan penelitian ini untuk membahas pengaruh Self Directed Values dan Social Affiliation Values terhadap Functional Needs serta Implikasinya terhadap Perilaku Pembelian Pakaian Wanita di Matahari Department Store. Variabel eksogen yang diteliti dalam penelitian ini adalah variabel Self Directed Values dan Social Affiliation Values dengan variabel intervening Functional Needs. Sedangkan Perilaku Pembelian menjadi variabel endogen. Data ini diperoleh melalui survei dengan menyebarkan kuisoner kepada 150 konsumen wanita yang berusia 18 tahun atau lebih yang berbelanja di Matahari Department Store. Teknik pengambilan sample yang digunakan adalah Non Probability (Purposive Sampling), sedangkan alat analisis yang digunakan adalah SPSS 18 dan LISREL 8,7. Dari hasil pengolahan data didapatkan variabel Self Directed Values berpengaruh terhadap variabel Functional Needs dengan t-values 4,32 dan variabel Social Affiliation Values berpengaruh terhadap Functional Needs dengan t-values 2,53. Kata kunci : Self Directed Values, Social Affiliation Values, Functional Needs, Perilaku Pembelian

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 14 107
NIM/NIDN Creators:	43110010100
Uncontrolled Keywords:	Self Directed Values, Social Affiliation Values, Functional Needs, Perilaku Pembelian
Subjects:	200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Admin Perpus UMB
Date Deposited:	20 Jul 2014 16:03
Last Modified:	18 Jan 2024 01:44
URI:	http://repository.mercubuana.ac.id/id/eprint/12296

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