PENGARUH PRODUCT ATTRIBUTES DAN VARIETY SEEKING TERHADAP BRAND SWITCHING BEHAVIOR PADA PENGGUNA SMARTPHONE BLACKBERRY

Sumekar, Novelia Yank (2014) PENGARUH PRODUCT ATTRIBUTES DAN VARIETY SEEKING TERHADAP BRAND SWITCHING BEHAVIOR PADA PENGGUNA SMARTPHONE BLACKBERRY. S1 thesis, Universitas Mercu Buana.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 14 076
NIM: 43110010133
Uncontrolled Keywords: kunci: product attributes, variety seeking dan brand switching behavior.
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 18 Jul 2014 11:33
Last Modified: 12 May 2017 02:04
URI: http://repository.mercubuana.ac.id/id/eprint/12201

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