Sumekar, Novelia Yank (2014) PENGARUH PRODUCT ATTRIBUTES DAN VARIETY SEEKING TERHADAP BRAND SWITCHING BEHAVIOR PADA PENGGUNA SMARTPHONE BLACKBERRY. S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 14 076 |
| NIM/NIDN Creators: | 43110010133 |
| Uncontrolled Keywords: | kunci: product attributes, variety seeking dan brand switching behavior. |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 18 Jul 2014 11:33 |
| Last Modified: | 12 May 2017 02:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/12201 |
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