SUMEKAR, NOVELIA YANK (2014) PENGARUH PRODUCT ATTRIBUTES DAN VARIETY SEEKING TERHADAP BRAND SWITCHING BEHAVIOR PADA PENGGUNA SMARTPHONE BLACKBERRY. S1 thesis, Universitas Mercu Buana Jakarta.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 14 076 |
| NIM/NIDN Creators: | 43110010133 |
| Uncontrolled Keywords: | kunci: product attributes, variety seeking dan brand switching behavior. |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 382 International Commerce, Foreign Trade/Perdagangan Internasional > 382.4 International Commerce by Product and Service/Perdagangan Internasional oleh Produk dan Layanan 600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 671 Metalworking Process/Pabrik Logam > 671.8 Primary Products/Produk Utama |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 18 Jul 2014 11:33 |
| Last Modified: | 23 Jan 2026 03:44 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/12201 |
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