SALSABILLAH, NADA (2026) MAKNA KELAS SOSIAL DALAM PERNIKAHAN DI FILM DUA HATI BIRU: STUDI RESEPSI AUDIENS MAHASISWA ILMU KOMUNIKASI UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
As a mass communication medium, film serves not only as entertainment but also as a representation of various social realities, including social class in marriage. This study aims to examine how Communication Science students at Mercu Buana University interpret the representation of social class in marriage portrayed in the film Dua Hati Biru. The study focuses on audience interpretations of social class represented through education as a dimension of status and economic conditions as a dimension of class based on Max Weber's perspective. This research employs a critical paradigm with a qualitative interpretative approach using Stuart Hall's audience reception theory (encoding-decoding). The research sample consisted of eight informants selected through purposive sampling, with the criteria of being Communication Science students from the 2022–2023 cohorts at Mercu Buana University who had watched Dua Hati Biru. Data were collected through in-depth interviews and analyzed using Miles and Huberman's data analysis model, which includes data reduction, data display, and conclusion drawing, followed by interpretation based on Stuart Hall's reception positions: dominant-hegemonic, negotiated, and oppositional. The findings indicate that most informants occupied the dominant-hegemonic and negotiated positions, while no informants were classified in the oppositional position. The informants interpreted education as influencing ways of thinking, decision-making, communication patterns, and conflict resolution within marriage, while economic conditions were perceived as influencing financial pressure, the division of roles, and the dynamics of marital relationships. Differences in interpretation were influenced by the informants' family educational and economic backgrounds, personal experiences, and values. This study concludes that audiences actively construct the meaning of media messages according to their social backgrounds. These findings support Stuart Hall's audience reception theory, are reinforced by David Morley's view that social position influences audience interpretation, and are consistent with Max Weber's perspective that education and economic conditions are important elements in the formation of social class. Keywords: Reception Analysis, Social Class, Marriage, Dua Hati Biru, Stuart Hall Film sebagai media komunikasi massa tidak hanya berfungsi sebagai hiburan, tetapi juga merepresentasikan berbagai realitas sosial, salah satunya mengenai kelas sosial dalam pernikahan. Penelitian ini bertujuan untuk mengetahui bagaimana mahasiswa Ilmu Komunikasi Universitas Mercu Buana memaknai representasi kelas sosial dalam pernikahan pada film Dua Hati Biru. Fokus penelitian diarahkan pada pemaknaan audiens terhadap representasi kelas sosial melalui aspek pendidikan sebagai dimensi status dan ekonomi sebagai dimensi kelas berdasarkan perspektif Max Weber. Penelitian menggunakan paradigma kritis dengan pendekatan kualitatif interpretatif melalui teori resepsi audiens Stuart Hall (encoding-decoding). Sampel penelitian berjumlah delapan informan yang dipilih menggunakan teknik purposive sampling dengan kriteria mahasiswa Ilmu Komunikasi Universitas Mercu Buana angkatan 2022–2023 yang telah menonton film Dua Hati Biru. Data dikumpulkan melalui wawancara mendalam dan dianalisis menggunakan model analisis data Miles dan Huberman yang meliputi reduksi data, penyajian data, serta penarikan kesimpulan, kemudian diinterpretasikan berdasarkan posisi resepsi Stuart Hall, yaitu dominan-hegemonik, negosiasi, dan oposisi. Hasil penelitian menunjukkan bahwa mayoritas informan berada pada posisi dominan-hegemonik dan negosiasi, sedangkan tidak ditemukan informan yang berada pada posisi oposisi. Informan memaknai bahwa pendidikan memengaruhi cara berpikir, pengambilan keputusan, pola komunikasi, dan penyelesaian konflik dalam rumah tangga, sedangkan ekonomi dipahami sebagai faktor yang memengaruhi tekanan finansial, pembagian peran, serta dinamika hubungan pernikahan. Perbedaan pemaknaan dipengaruhi oleh latar belakang pendidikan dan ekonomi keluarga, pengalaman, serta nilai yang dimiliki masing masing informan. Penelitian ini menyimpulkan bahwa audiens berperan aktif dalam memaknai pesan media sesuai dengan latar belakang sosialnya. Temuan tersebut sejalan dengan teori resepsi Stuart Hall, diperkuat oleh pandangan David Morley mengenai pengaruh posisi sosial terhadap interpretasi audiens, serta perspektif kelas sosial Max Weber yang memandang pendidikan dan ekonomi sebagai unsur penting dalam pembentukan kelas sosial. Kata Kunci: Analisis Resepsi, Kelas Sosial, Pernikahan, Film Dua Hati Biru, Stuart Hall.
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