HAKIM, NABILAH SALMA (2026) PERANCANGAN IDENTITAS VISUAL UMKM PHIETUD OLSHOP. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
cover.pdf Download (647kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
bab 1.pdf Restricted to Registered users only Download (187kB) |
|
|
Text (BAB III)
bab 2.pdf Restricted to Registered users only Download (492kB) |
|
|
Text (BAB III)
bab 3.pdf Restricted to Registered users only Download (228kB) |
|
|
Text (BAB IV)
bab 4.pdf Restricted to Registered users only Download (2MB) |
|
|
Text (BAB V)
bab 5.pdf Restricted to Registered users only Download (182kB) |
|
|
Text (DAFTAR PUSTAKA)
daftar pustaka.pdf Restricted to Registered users only Download (184kB) |
|
|
Text (LAMPIRAN)
lampiran.pdf Restricted to Registered users only Download (1MB) |
Abstract
This final project aims to develop a strong and communicative visual identity for Phietud Olshop, a home-based dry cookie UMKM, targeting men and women aged 20–45 years. The design process employs the Design Thinking method, which consists of the stages of Empathize, Define, Ideate, Prototype, and Test. The design output includes the main media as the brand representation and supporting media to strengthen communication and promotional strategies. The visual identity is designed to convey the brand's premium, warm, and homemade characteristics, thereby creating a more professional brand image, increasing brand awareness, and strengthening the competitiveness of Phietud Olshop in the increasingly competitive dry cookie UMKM market. Keywords: Visual Identity, UMKM, Branding, Logo Perancangan tugas akhir ini bertujuan untuk membangun identitas visual yang kuat dan komunikatif bagi UMKM Phietud Olshop, dengan target utama laki-laki dan perempuan berusia 20–45 tahun yang menyukai produk kue kering homemade berkualitas. Proses perancangan dilakukan menggunakan metode Design Thinking, yang terdiri dari tahapan Empathize, Define, Ideate, Prototype, dan Test. Karya yang dirancang mencakup media utama sebagai representasi merek dan media pendukung yang berfungsi untuk mendukung strategi komunikasi dan promosi. Identitas visual ini disusun untuk menyampaikan karakter merek yang premium, hangat, dan homemade, sehingga mampu membangun citra merek yang lebih profesional, meningkatkan brand awareness, serta memperkuat daya saing Phietud Olshop di tengah persaingan UMKM kue kering yang semakin kompetitif. Kata Kunci: Identitas Visual, UMKM, Branding, Logo.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 42322010047 |
| Uncontrolled Keywords: | Identitas Visual, UMKM, Branding, Logo. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 726 Buildings for Religious Architecture/Arsitektur Bangunan Keagamaan > 726.5 Church Architecture/Arsitektur Gereja > 726.51 Design, Decoration, Construction of Structural Elements/Desain, Dekorasi, Struktur |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | khalimah |
| Date Deposited: | 23 Sep 2026 12:58 |
| Last Modified: | 23 Sep 2026 12:58 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/104079 |
Actions (login required)
 |
View Item |
