PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL, GAYA BELAJAR, DAN PENGALAMAN ORGANISASI TERHADAP KETERAMPILAN INTERPERSONAL GEN Z (Studi pada Mahasiswa S1 Manajemen Angkatan 2022 Universitas Mercu Buana)

SAFITRI, AMANDA AZRA (2026) PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL, GAYA BELAJAR, DAN PENGALAMAN ORGANISASI TERHADAP KETERAMPILAN INTERPERSONAL GEN Z (Studi pada Mahasiswa S1 Manajemen Angkatan 2022 Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the influence of social media usage intensity, learning styles, and organizational experience on the interpersonal skills of Generation Z. The population for this study consists of 394 undergraduate students in the Management program, Class of 2022, at Mercu Buana University. The sample consisted of 165 respondents, determined based on the appropriate sample size for SEM-PLS analysis using non-probability sampling via convenience sampling. Data collection employed a survey method, with the research instrument being a questionnaire. Data analysis utilized the Partial Least Squares (PLS) method. This study demonstrates that the intensity of social media use, learning style, and organizational experience have a negative and significant effect on Gen Z’s interpersonal skills. Keywords: Intensity of Social Media Use, Learning Style, Organizational Experience, Gen Z Interpersonal Skills Penelitian ini bertujuan untuk menganalisis pengaruh intensitas penggunaan media sosial, gaya belajar, dan pengalaman organisasi terhadap keterampilan interpersonal gen z. Populasi didalam penelitian ini yaitu 394 Mahasiswa S1 Manajemen Angkatan 2022 Universitas Mercu Buana. Sampel yang dipergunakan yaitu sebanyak 165 responden, dihitung dengan yang ditentukan pada kesesuaian total sampel dalam analisis SEM-PLS dengan teknik non-probability sampling melalui metode convenience sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian yaitu kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan jika intensitas penggunaan media sosial, gaya belajar, dan pengalaman organisasi berpengaruh negatif dan signifikan terhadap keterampilan interpersonal gen z. Kata Kunci: Intensitas Penggunaan Media Sosial, Gaya Belajar, Pengalaman Organisasi, Keterampilan Interpersonal Gen Z.

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43122010071
Uncontrolled Keywords:	Intensitas Penggunaan Media Sosial, Gaya Belajar, Pengalaman Organisasi, Keterampilan Interpersonal Gen Z.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	08 Sep 2026 01:44
Last Modified:	08 Sep 2026 01:44
URI:	http://repository.mercubuana.ac.id/id/eprint/103700

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