MARBUN, SULASTRI (2026) HUBUNGAN KONTROVERSI ABIDZAR AL-GHIFARDENGAN PENOLAKAN FILM ADAPTASI "A BUSINESPROPOSAL" (Survei Terhadap Followers Akun X @kdrama_menfess). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research was motivated by the controversy involving Abidzar AlGhifari during the promotional activities for the film adaptation of A Business Proposal, which generated various negative responses from Korean drama fans on social media. These responses were not only directed at the lead actor but also developed into an unwillingness to watch the film, withdrawal of support, and calls to reject the film. This study aims to determine the relationship between Abidzar AlGhifari’s controversy and the rejection of the film adaptation A Business Proposal among followers of the X account @kdrama_menfess. Psychological Reactance Theory was used as an interpretative framework to explain audience rejection as an effort to reaffirm their freedom to determine their choices and support for the film. This study employed a quantitative approach using a survey method and a correlational research design. The sample consisted of 100 respondents selected through purposive sampling. Data were collected through an online questionnaire distributed using Google Forms, consisting of 60 statements measured on a fivepoint Likert scale. The ordinal data were converted into interval data using the Method of Successive Interval (MSI) and subsequently analyzed using descriptive statistics, Pearson Product-Moment Correlation, and a t-test with IBM SPSS Statistics 26. The results revealed a correlation coefficient of 0.745, indicating a strong and positive relationship between the two variables. The hypothesis test produced a calculated t-value of 11.043, which was greater than the critical t-value of 1.984, with a significance value of 0.000 < 0.05. Therefore, the null hypothesis was rejected, and the alternative hypothesis was accepted. The study concludes that there is a positive and significant relationship between Abidzar Al-Ghifari’s controversy and the rejection of the film adaptation A Business Proposal. The higher the respondents’ assessment of the controversy, the greater their tendency to reject the film through rejection intentions, rejection actions, and rejection advocacy. Keywords: celebrity controversy, film rejection, film adaptation, Psychological Reactance Theory, X social media. Penelitian ini dilatarbelakangi oleh munculnya kontroversi Abidzar AlGhifari selama kegiatan promosi film adaptasi A Business Proposal yang memperoleh berbagai tanggapan negatif dari penggemar drama Korea di media sosial. Tanggapan tersebut tidak hanya ditujukan kepada pemeran utama, tetapi juga berkembang menjadi keengganan menonton, penarikan dukungan, dan ajakan untuk menolak film. Penelitian ini bertujuan untuk mengetahui hubungan kontroversi Abidzar Al-Ghifari dengan penolakan film adaptasi A Business Proposal pada followers akun X @kdrama_menfess. Teori Reaktansi Psikologis digunakan sebagai kerangka untuk menjelaskan sikap penolakan audiens sebagai bentuk penegasan kembali kebebasan dalam menentukan pilihan dan dukungan terhadap film. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan desain korelasional. Sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner daring menggunakan Google Form yang terdiri atas 60 pernyataan dengan skala Likert lima poin. Data ordinal dikonversi menjadi data interval menggunakan Method of Successive Interval (MSI), kemudian dianalisis menggunakan statistik deskriptif, Korelasi Pearson Product Moment, dan uji t dengan bantuan IBM SPSS Statistics 26. Hasil penelitian menunjukkan nilai koefisien korelasi sebesar 0,745 yang berarti hubungan kedua variabel berada pada kategori kuat dan bersifat positif. Hasil uji hipotesis memperoleh nilai t hitung sebesar 11,043, lebih besar daripada t tabel sebesar 1,984, dengan nilai signifikansi sebesar 0,000 < 0,05. Dengan demikian, H₀ ditolak dan Hₐ diterima. Penelitian ini menyimpulkan bahwa terdapat hubungan yang positif dan signifikan antara kontroversi Abidzar Al-Ghifari dengan penolakan film adaptasi A Business Proposal. Semakin tinggi penilaian responden terhadap kontroversi Abidzar Al-Ghifari, semakin tinggi pula kecenderungan penolakan film dalam bentuk niat penolakan, tindakan penolakan, dan ajakan penolakan. Kata kunci: kontroversi selebriti, penolakan film, film adaptasi, Teori Reaktansi Psikologis, media sosial X.
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