RAHMADHANI, ADELIA PUTRI (2026) PEMAKNAAN KHALAYAK MENGENAI KESETARAAN GENDER DALAM SERIES "THE DIPLOMAT" SEASON 1 EPISODE 1 (ANALISIS RESEPSI KHALAYAK STUART HALL). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Gender equality representation in the media is important to study because media can influence how society understands the roles of men and women. One series that presents this issue is The Diplomat Season 1 Episode 1 through the character Kate Wyler, a woman who holds a strategic position in the field of diplomacy. This study aims to examine audience interpretations of gender equality in The Diplomat Season 1 Episode 1 using Stuart Hall’s reception analysis. This study uses a critical paradigm with a qualitative approach and Stuart Hall’s reception analysis method. Data were collected through in-depth interviews with five informants who had watched The Diplomat Season 1 Episode 1. The data were analyzed based on Stuart Hall’s three decoding positions: dominant, negotiated, and oppositional. The results show that the informants’ interpretations were divided into the three positions, with the dominant position being the most common. Informants in the dominant position accepted Kate as a competent woman who is capable of leading, making decisions, and performing her role in the public sphere. Negotiated and oppositional positions appeared in several aspects, including communication style, emotional expression, confrontational actions, and the relationship between professional and domestic roles. These differences were influenced by the informants’ educational background, occupation, personal experiences, and social environment. The discussion shows that audiences do not interpret messages about gender equality in the same way, but relate them to their own experiences and perspectives. This study suggests that series producers should continue presenting diverse representations of women without being limited by gender stereotypes. Keywords: reception analysis, Stuart Hall, gender equality, The Diplomat, audience interpretation. Representasi kesetaraan gender dalam media penting dikaji karena media dapat memengaruhi cara masyarakat memahami peran laki-laki dan perempuan. Salah satu series yang menampilkan isu tersebut adalah The Diplomat Season 1 Episode 1 melalui karakter Kate Wyler sebagai perempuan yang menempati posisi strategis dalam dunia diplomasi. Penelitian ini bertujuan untuk mengetahui pemaknaan khalayak mengenai kesetaraan gender dalam series The Diplomat Season 1 Episode 1 berdasarkan analisis resepsi Stuart Hall. Penelitian ini menggunakan paradigma kritis dengan pendekatan kualitatif dan metode analisis resepsi Stuart Hall. Data diperoleh melalui wawancara mendalam terhadap lima informan yang telah menonton series The Diplomat Season 1 Episode 1. Data dianalisis berdasarkan tiga posisi pemaknaan Stuart Hall, yaitu dominan, negosiasi, dan oposisi. Hasil penelitian menunjukkan bahwa pemaknaan informan terbagi ke dalam tiga posisi tersebut, dengan posisi dominan lebih banyak ditemukan. Informan pada posisi dominan menerima Kate sebagai perempuan yang kompeten, mampu memimpin, mengambil keputusan, dan menjalankan peran di ruang publik. Posisi negosiasi dan oposisi muncul pada aspek gaya komunikasi, ekspresi emosional, tindakan konfrontatif, serta hubungan antara peran profesional dan kehidupan domestik. Perbedaan pemaknaan dipengaruhi oleh pendidikan, pekerjaan, pengalaman, dan lingkungan sosial informan. Pembahasan menunjukkan bahwa khalayak tidak menerima pesan mengenai kesetaraan gender secara seragam, tetapi menyesuaikannya dengan pengalaman dan pandangan masing-masing. Penelitian ini menyarankan agar pembuat series terus menghadirkan representasi perempuan yang beragam dan tidak terikat pada stereotip gender. Kata Kunci: analisis resepsi, Stuart Hall, kesetaraan gender, The Diplomat, pemaknaan khalayak.
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