TEKNIK PENYUTRADARAAN PADA PROGRAM FEATURE "MAXKULIN"

WARDANA, DHOVA SEFTA (2026) TEKNIK PENYUTRADARAAN PADA PROGRAM FEATURE "MAXKULIN". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to explain the application of directing techniques in the creation of the feature program "MAXKULIN," which highlights the daily scooter culture and urban lifestyle in Jakarta through the narrative of the Matescoot automatic Vespa workshop. The study focuses on the director's role in exploring the human interest dimension and social dynamics of the workshop authentically without dramatization, utilizing an observational approach combined with a threeact expository structure. Data and visual material were gathered through field observation, documentation, and work evaluation across pre-production, production, and post-production stages by applying developing shot, medium closeup, and continuity shot techniques to preserve moment authenticity. The results demonstrate that integrating appropriate directing techniques produces a 20- minute audiovisual work that vividly captures mechanics' dedication, warm customer interactions, and solidarity among local riders. Thus, the successful directing process proves that mastering cinematic elements enhances visual journalistic storytelling while serving as an educational medium to inspire public appreciation for the national creative automotive industry. Keywords : directing, feature, human interest, Matescoot, automatic Vespa. ini bertujuan untuk menjelaskan penerapan teknik penyutradaraan dalam proses penciptaan program feature "MAXKULIN" yang mengangkat fenomena budaya skuter dan gaya hidup urban Jakarta melalui rekam jejak bengkel Vespa matic Matescoot. Penelitian berfokus pada peran sutradara dalam mengeksplorasi dimensi human interest dan dinamika sosial bengkel secara jujur tanpa dramatisasi melalui pendekatan observasional serta gaya eksposisi berstruktur tiga babak. Proses pengumpulan data dan pengambilan visual dilakukan melalui observasi lapangan, dokumentasi, serta evaluasi karya selama tahapan praproduksi, produksi, hingga pascaproduksi dengan mengaplikasikan teknik developing shot, medium close-up, dan continuity shot guna menjaga keaslian momen. Hasil penciptaan menunjukkan bahwa pengintegrasian teknik penyutradaraan yang tepat mampu menyajikan karya audiovisual berdurasi 20 menit yang secara utuh merekam realitas kerja mekanik, kehangatan interaksi pelanggan, dan nilai kebersamaan antar-pengendara lokal. Dengan demikian, keberhasilan penyutradaraan ini membuktikan bahwa penguasaan elemen sinematik dapat memperkuat penyampaian pesan jurnalistik visual sekaligus menjadi sarana edukasi yang menginspirasi publik terhadap potensi industri kreatif otomotif anak bangsa. Kata Kunci : penyutradaraan, feature, human interest, Matescoot, Vespa matic.

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44122010067
Uncontrolled Keywords:	penyutradaraan, feature, human interest, Matescoot, Vespa matic.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 307 Communities/Komunitas 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	khalimah
Date Deposited:	15 Aug 2026 03:45
Last Modified:	15 Aug 2026 03:45
URI:	http://repository.mercubuana.ac.id/id/eprint/103267

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