PENGARUH PERSEPSI HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ROKOK GUDANG GARAM PADA PT SURYA MADISTRINDO (Studi Kasus Pada Konsumen Gudang Garam di Karawang)

RAYMOND, STEFHAN BOBBY (2018) PENGARUH PERSEPSI HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ROKOK GUDANG GARAM PADA PT SURYA MADISTRINDO (Studi Kasus Pada Konsumen Gudang Garam di Karawang). S2 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55112320034
Uncontrolled Keywords: Persepsi Harga; Citra Merek; Kualitas Produk; Keputusan Pembeli.
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 382 International Commerce, Foreign Trade/Perdagangan Internasional > 382.4 International Commerce by Product and Service/Perdagangan Internasional oleh Produk dan Layanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Rifky
Date Deposited: 04 Aug 2026 07:32
Last Modified: 04 Aug 2026 07:32
URI: http://repository.mercubuana.ac.id/id/eprint/103068

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