MS, MONICA DYLONNA (2026) PENGARUH INTERNAL COMMUNICATION DAN CAREER SUSTAINABILITY TERHADAP JOB SATISFACTION di MEDIASI OLEH WORK MOTIVATION di UNIVERSITAS MERCU BUANA. S2 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
Cover.pdf Download (1MB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
BAB I.pdf Restricted to Registered users only Download (377kB) |
|
|
Text (BAB II)
BAB II.pdf Restricted to Registered users only Download (500kB) |
|
|
Text (BAB III)
BAB III.pdf Restricted to Registered users only Download (426kB) |
|
|
Text (BAB IV)
BAB IV.pdf Restricted to Registered users only Download (695kB) |
|
|
Text (BAB V)
BAB V.pdf Restricted to Registered users only Download (203kB) |
|
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (258kB) |
|
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Registered users only Download (713kB) |
Abstract
This study aims to analyze the causal relationship between internal communication and career sustainability on job satisfaction. with work motivation as a mediating variable. The urgency of this study arises from the need to enhance job satisfaction among employees in higher education institutions in order to align with the demands of Sustainable Development Goals (SDGs) 4 (Quality Education) and 8 (Decent Work and Economic Growth). The phenomenon of fluctuating absenteeism and suboptimal levels of job satisfaction among educational staff at Universitas Mercu Buana serves as the main background of this research. Accordingly. the population of this study was all permanent educational staff of Mercu Buana University. with a sample size of 104 permanent educational staff of Mercu Buana University. A quantitative approach with an associative causal research design was employed. Data were collected using a survey method with a questionnaire instrument. Data analysis was carried out using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings demonstrate that internal communication and career sustainability positively influence both work motivation and job satisfaction. Moreover, work motivation is proven to act as a partial mediator, further amplifying the effect of internal communication and career sustainability on job satisfaction. These findings not only contribute theoretically by enriching the model intervariable relationships in the education sector context but also offer practical implications. This study recommends improving the effectiveness of internal communication and developing sustainable career programs as essential strategies for enhancing employee work motivation, which is ultimately serves as a crucial factor in improving job satisfaction in the Mercu Buana University environment. Keywords: Internal Communication, Career Sustainability, Work Motivation, Job Satisfaction, Education Sector Penelitian ini bertujuan untuk menganalisis hubungan kausal antara internal communication dan career sustainability terhadap job satisfaction. dengan work motivation sebagai variabel mediasi. Urgensi studi ini muncul dari kebutuhan peningkatan job satisfaction pegawai di institusi pendidikan tinggi. agar sejalan dengan tuntutan sustainable development goals 4 (pendidikan berkualitas) dan 8 (pekerjaan layak dan pertumbuhan ekonomi). Fenomena absensi yang masih berfluktuasi dan job satisfaction yang belum optimal di pada tenaga kependidikan Universitas Mercu Buana. Untuk itu. populasi dari penelitian ini adalah seluruh pegawai tetap tenaga kependidikan Universitas Mercu Buana. dengan jumlah sampel sebanyak 104 pegawai tetap tenaga kependidikan Universitas Mercu Buana. Penelitian ini menggunakan pendekatan kuantitatif dengan tinjauan studi asosiatif kausal. Metode pengumpulan data menggunakan metode survei dengan instrumen kuesioner. Analisis data menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian membuktikan bahwa internal communication dan career sustainability mampu mendorong semakin meningkatnya work motivation dan job satisfaction. work motivation juga terbukti berperan sebagai mediator parsial yang semakin memperbesar pengaruh internal communication dan career sustainability terhadap job satisfaction. Temuan ini tidak hanya memberikan kontribusi teoritis dalam memperkaya model hubungan antarvariabel dalam konteks sektor pendidikan, tetapi juga menawarkan implikasi praktis. Penelitian ini merekomendasikan peningkatan efektivitas komunikasi internal serta pengembangan program karier yang berkelanjutan sebagai strategi esensial untuk meningkatkan motivasi kerja pegawai, yang pada akhirnya menjadi faktor krusial dalam meningkatkan kepuasan kerja di lingkungan universitas mercu buana. Kata Kunci: Internal Communication, Career Sustainability, Work Motivation, Job Satisfaction, Sektor Pendidikan
Actions (login required)
 |
View Item |
