PENGARUH CITRA MEREK, LOYALITAS MEREK DAN ESTEEM NEEDS TERHADAP KEPUTUSAN PEMBELIAN IPHONE 6 (Studi Kasus Pada Karyawan Di Gedung Palma One Dan Menara Palma, Kuningan, Jakarta Selatan)

PERTIWI, FRISCA ANDRIANA (2015) PENGARUH CITRA MEREK, LOYALITAS MEREK DAN ESTEEM NEEDS TERHADAP KEPUTUSAN PEMBELIAN IPHONE 6 (Studi Kasus Pada Karyawan Di Gedung Palma One Dan Menara Palma, Kuningan, Jakarta Selatan). S1 thesis, Universitas Mercu Buana Jakarta.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 15 226
NIM/NIDN Creators: 43111110079
Uncontrolled Keywords: (citra merek, loyalitas merek, esteem needs, keputusan pembelian)
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.4 Journalism/Jurnalisme, Jurnalistik, Pers > 070.48 Journalism Directed to Special Groups/Jurnalistik Disutradarai oleh Kelompok Khusus > 070.486 Occupational and Employee Groups/Kelompok Kerja dan Karyawan
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 03 Oct 2015 13:35
Last Modified: 26 May 2026 03:51
URI: http://repository.mercubuana.ac.id/id/eprint/10256

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