PENGARUH GREEN PRODUCT, GREEN PERCEIVED VALUE, DAN GREEN PROMOTION TERHADAP PURCHASE INTENTION STUJA COFFEE CIPETE (STUDI PADA KALANGAN GENERASI Z DI JAKARTA)

SALSABILA, SARAH (2026) PENGARUH GREEN PRODUCT, GREEN PERCEIVED VALUE, DAN GREEN PROMOTION TERHADAP PURCHASE INTENTION STUJA COFFEE CIPETE (STUDI PADA KALANGAN GENERASI Z DI JAKARTA). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research investigates the impact of the work environment, job training, and work motivation on the performance of employees at PT Media Visual Group. Utilizing a quantitative causal design, the study involved a census of all 30 permanent staff members through a saturated sampling approach. Primary data, gathered via digital questionnaires, were processed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique via SmartPLS 3.0. The empirical findings reveal that job training exerts a substantial and positive influence on employee output. Conversely, both the work environment and internal motivation demonstrated no statistically significant impact. Ultimately, this study highlights that prioritizing competency development through training initiatives is far more effective for driving performance than relying on environmental or motivational drivers. Keywords: Work Environment, Job Training, Work Motivation, Employee Performance, SEM-PLS Studi ini dirancang untuk mengevaluasi dampak lingkungan kerja, pelatihan, dan motivasi terhadap performa karyawan di lingkungan PT Media Visual Group. Mengadopsi paradigma kuantitatif dengan desain kausalitas, penelitian ini melibatkan seluruh populasi karyawan tetap yang berjumlah 30 orang melalui teknik sampling jenuh (census sampling). Data primer dihimpun melalui kuesioner daring dan dianalisis menggunakan pendekatan Structural Equation Modeling–Partial Least Squares (SEM-PLS) berbantuan SmartPLS 3.0. Hasil analisis mengonfirmasi bahwa program pelatihan kerja memegang peranan krusial dan memberikan pengaruh positif yang signifikan terhadap kinerja. Sebaliknya, aspek lingkungan dan motivasi kerja tidak menunjukkan dampak signifikan. Temuan ini menegaskan bahwa penguatan kompetensi lewat pelatihan menjadi determinan yang lebih kuat dalam memacu produktivitas dibandingkan faktor eksternal lingkungan maupun dorongan motivasi. Kata Kunci : Lingkungan Kerja, Pelatihan Kerja, Motivasi Kerja, Kinerja Karyawan, SEM-PLS

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43121120037
Uncontrolled Keywords:	Lingkungan Kerja, Pelatihan Kerja, Motivasi Kerja, Kinerja Karyawan, SEM-PLS
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 647 Management Housekeeping/Pengaturan Pekerjaan Rumah Tangga > 647.6 Employee Hours and Duties/Jam dan Tugas Karyawan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	18 May 2026 08:27
Last Modified:	18 May 2026 08:27
URI:	http://repository.mercubuana.ac.id/id/eprint/102184

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