FAUZI, HASBILLAH (2025) PENGARUH SIKAP, NORMA SUBJEKTIF, DAN PERSEPSI PENGETAHUAN LINGKUNGAN TERHADAP NIAT BELI MOBIL LISTRIK PADA GENERASI MUDA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to analyze the influence of attitude, subjective norm, and perceived environmental knowledge on the purchase intention of electric cars among the millennial generation. The subjects of this study are people who are aware of and have the intention to purchase an electric car. The object of this research is young respondents, namely individuals born between 1981 and 2012, which includes Millennials and Generation Z residing in the Jabodetabek area. The sample used in this study consists of 150 respondents. The sampling technique used was purposive sampling, and the method used was SEM-PLS with SmartPLS 4 as the analysis tool. The results of this study indicate that attitude, subjective norm, and perceived environmental knowledge have a positive and significant influence on the purchase intention of electric cars among young generations. Keywords: Attitude, Subjective Norm, Perceived Environmental Knowledge, Purchase Intention, Electric Car, Young Generation, Millennials Generations, Generation Z Penelitian ini bertujuan untuk menganalisis pengaruh sikap, norma subjektif, dan persepsi pengetahuan lingkungan terhadap kecenderungan generasi milenial untuk membeli mobil listrik. Subjek penelitian ini adalah masyarakat yang mengetahui dan memiliki niat untuk membeli mobil listrik. Objek penelitian ini adalah responden responden generasi muda, yaitu individu yang lahir antara tahun 1981 hingga 2012, yang mencakup Generasi Milenial dan Generasi Z yang berdomisili di wilayah Jabodetabek. Sampel yang digunakan dalam penelitian ini adalah sebanyak 150 responden. Teknik pengambilan sampel menggunakan purposive sampling dan metode yang digunakan adalah SEM-PLS dengan alat analisis SmartPLS 4. Hasil penelitian ini menunjukkan bahwa Sikap, Norma Subjektif, dan Persepsi Pengetahuan Lingkungan berpengaruh positif dan signifikan terhadap Niat Beli Mobil listrik pada Generasi Muda. Kata Kunci : Sikap, Norma Subjektif, Persepsi Pengetahuan Lingkungan Niat beli, Mobil Listrik, Generasi Muda, Generasi Milenial, Generasi Z.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43121010263 |
| Uncontrolled Keywords: | Sikap, Norma Subjektif, Persepsi Pengetahuan Lingkungan Niat beli, Mobil Listrik, Generasi Muda, Generasi Milenial, Generasi Z. |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.7 Enviromental Problems/Permasalahan Lingkungan 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 382 International Commerce, Foreign Trade/Perdagangan Internasional > 382.7 Tariff Policy/Kebijakan Tarif |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 18 May 2026 01:28 |
| Last Modified: | 18 May 2026 01:28 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/102175 |
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