SUBIYANTO, NADHIRAH ZAHRA (2026) ANALISIS INTERAKSI PARASOSIAL CARMEN HEARTS 2 HEARTS DALAM APLIKASI WEVERSE DENGAN PENGGUNAAN BAHASA INDONESIA DAN ADAPTASI TREN LOKAL DALAM INTERAKSI DENGAN FANS. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of new media has changed communication patterns between idols and fans, particularly in the K-Pop industry, through parasocial interactions mediated by digital platforms such as Weverse. This study aims to understand the parasocial interactions between Carmen Hearts2Hearts and her fans through the use of Indonesian and the adaptation of local trends in interactions on the Weverse application. The variables studied include the use of local languages and adaptation of cultural trends as idol communication strategies as well as fan parasocial interactions that include the dimensions of task interest, identification interest, and romantic interest. This study uses a qualitative approach with a netnography method within an interpretive paradigm. The research sample consists of Carmen's posts and replies on Weverse and five active fans (Hachu) who were briefly interviewed, using a purposive sampling technique, namely selecting participants who actively interact on the platform. Data analysis was carried out using the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The results show that Carmen's interactions are not only informative, but also develop into a strong parasocial relationship. Fans interpret the use of Indonesian, a relaxed communication style, and adaptation to local trends as a form of emotional closeness and personal presence, allowing fans to feel valued, represented, and share a common identity with their idols. This study concludes that the use of local language and cultural adaptation in digital interactions is an effective communication strategy for building and strengthening parasocial relationships between idols and fans, with Weverse as a medium that creates a space for intense, personal, and meaningful interactions. Keywords: Parasocial Interaction, New Media, Weverse, K-Pop, Fans Perkembangan media baru telah mengubah pola komunikasi antara idola dan penggemar, khususnya dalam industri K-Pop, melalui interaksi parasosial yang dimediasi platform digital seperti Weverse. Penelitian ini bertujuan untuk memahami interaksi parasosial antara Carmen Hearts2Hearts dengan penggemarnya melalui penggunaan Bahasa Indonesia dan adaptasi tren lokal dalam interaksi di aplikasi Weverse. Variabel yang diteliti meliputi penggunaan bahasa lokal dan adaptasi tren budaya sebagai strategi komunikasi idola serta interaksi parasosial penggemar yang mencakup dimensi task attraction, identification attraction, dan romantic attraction. Penelitian ini menggunakan pendekatan kualitatif dengan metode netnografi dalam paradigma interpretif. Sampel penelitian terdiri dari unggahan dan balasan Carmen di Weverse serta lima penggemar aktif (Hachu) yang diwawancarai secara singkat, dengan teknik pengambilan sampel purposive sampling, yaitu memilih partisipan yang aktif berinteraksi di platform tersebut. Analisis data dilakukan menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa interaksi yang dilakukan Carmen tidak hanya bersifat informatif, tetapi berkembang menjadi hubungan parasosial yang kuat. Penggunaan Bahasa Indonesia, gaya komunikasi santai, serta adaptasi tren lokal dimaknai penggemar sebagai bentuk kedekatan emosional dan kehadiran personal, sehingga penggemar merasa dihargai, terwakili, dan memiliki kesamaan identitas dengan idola. Penelitian ini menyimpulkan bahwa penggunaan bahasa lokal dan adaptasi budaya dalam interaksi digital merupakan strategi komunikasi yang efektif untuk membangun dan memperkuat hubungan parasosial antara idola dan penggemar, dengan Weverse sebagai media yang menciptakan ruang interaksi yang intens, personal, dan bermakna. Kata Kunci: Interaksi Parasosial, Media Baru, Weverse, K-Pop, Penggemar
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 44522010041 |
| Uncontrolled Keywords: | Interaksi Parasosial, Media Baru, Weverse, K-Pop, Penggemar |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 781 General Principles of Music and Musical Form/Prinsip-prinsip Umum Musik dan Bentuk-bentuk Musikal > 781.6 Traditions of Music/Tradisi-tradisi Musik > 781.63 Popular Music/Musik Pop |
| Divisions: | Fakultas Ilmu Komunikasi > Komunikasi Digital |
| Depositing User: | khalimah |
| Date Deposited: | 31 Mar 2026 08:07 |
| Last Modified: | 31 Mar 2026 08:07 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/101826 |
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