MEYLIANA, MEYLIANA (2026) PENGARUH KONTEN INSTAGRAM AKUN @URROFI TERHADAP MINAT MENJADI CONTENT CREATOR (Survei Penelitian Followers Instagram @urrofi ). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Perkembangan media sosial, khususnya Instagram, mendorong meningkatnya minat generasi muda untuk menjadi content creator. Akun Instagram @urrofi secara konsisten menyajikan konten edukatif seputar fotografi, videografi, dan pembuatan konten digital. Penelitian ini bertujuan untuk mengetahui pengaruh konten Instagram akun@urrofi terhadap minat menjadi content creator pada followers akun tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap followers akun @urrofi. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan uji validitas, reliabilitas, regresi linier sederhana, uji t, serta koefisien determinasi dengan bantuan SPSS. Variabel konten Instagram dianalisis menggunakan teori 5C Strategi Media Sosial, sedangkan minat menjadi content creator dianalisis menggunakan teori Hierarki Efek. Hasil penelitian menunjukkan bahwa konten Instagram akun @urrofi berpengaruh signifikan terhadap minat menjadi content creator. Konten yang informatif, menarik, dan konsisten mampu meningkatkan ketertarikan serta minat audiens dalam dunia content creation. Penelitian ini diharapkan dapat menjadi referensi bagi pengembangan kajian komunikasi dan strategi konten digital. The development of social media, particularly Instagram, has driven the growing interest of young people in becoming content creators. The Instagram account @urrofi consistently presents educational content on photography, videography, and digital content creation. This study aims to determine the influence of @urrofi's Instagram content on the interest in becoming content creators among its followers. This study used a quantitative approach with a survey of @urrofi's followers. Data were collected through a Likert-scale questionnaire and analyzed using validity and reliability tests, simple linear regression, t-tests, and the coefficient of determination using SPSS. Instagram content variables were analyzed using the 5Cs of Social Media Strategy theory, while interest in becoming a content creator was analyzed using the Hierarchy of Effects theory. The results show that @urrofi's Instagram content significantly influences interest in becoming a content creator. Informative, engaging, and consistent content can increase audience engagement and interest in the world of content creation. This research is expected to serve as a reference for the development of communication studies and digital content strategies.
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