ANALISIS RESEPSI KHALAYAK PADA KONTEN SELEBRITI ANAK DI TIKTOK @TERCIPUNGCIPUNG.ABUBU

FEBRIYANI, KHAERUNNISA (2026) ANALISIS RESEPSI KHALAYAK PADA KONTEN SELEBRITI ANAK DI TIKTOK @TERCIPUNGCIPUNG.ABUBU. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The phenomenon of child celebrities on social media has become an integral part of contemporary digital culture, particularly on video-based platforms such as TikTok. One prominent figure is Rayyanza Malik Ahmad, widely known as Cipung, who frequently appears in family-oriented content and attracts significant public attention. This study aims to examine how audiences interpret the child celebrity content of Cipung on the TikTok account @tercipungcipung.abubu by employing Stuart Hall’s reception analysis framework. Using a qualitative approach within a constructivist paradigm, this study positions audiences as active agents in the construction of media meaning. Data were collected through in-depth interviews with seven purposively selected informants and analyzed according to three decoding positions: dominant-hegemonic, negotiated, and oppositional. The findings indicate that audience reception of Cipung’s content is diverse. In the dominant-hegemonic position, the content is perceived as light entertainment and a representation of family warmth. In the negotiated position, audiences continue to enjoy the content while becoming aware of media construction and the boundaries of a child’s privacy. Meanwhile, in the oppositional position, audiences reject the normalization of children as public figures due to concerns over exposure and privacy. This study concludes that the meanings of child celebrity content are constructed differently by audiences, aligning with Stuart Hall’s encoding–decoding theory and contributing to communication studies on the kidfluencer phenomenon in Indonesia. Keywords: audience reception, child celebrity, kidfluencer, TikTok, encoding–decoding Fenomena selebriti anak di media sosial, khususnya pada platform TikTok, menjadi bagian dari budaya digital kontemporer yang menarik perhatian publik. Salah satu figur yang menonjol adalah Rayyanza Malik Ahmad atau Cipung, yang kerap muncul dalam berbagai konten keluarga dan memperoleh respons luas dari khalayak. Penelitian ini bertujuan untuk memahami bagaimana khalayak memaknai konten selebriti anak Cipung pada akun TikTok @tercipungcipung.abubu dengan menggunakan analisis resepsi Stuart Hall. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma konstruktivis, yang menempatkan khalayak sebagai subjek aktif dalam membangun makna media. Data dikumpulkan melalui wawancara mendalam terhadap tujuh informan yang dipilih secara purposif, kemudian dianalisis berdasarkan posisi pemaknaan dominan-hegemonik, negosiasi, dan oposisi. Hasil penelitian menunjukkan bahwa resepsi khalayak terhadap konten Cipung bersifat beragam. Pada posisi dominan-hegemonik, konten diterima sebagai hiburan ringan dan kehangatan keluarga. Pada posisi negosiasi, khalayak tetap menikmati konten sambil menyadari konstruksi media dan batas privasi anak. Sementara pada posisi oposisi, khalayak menolak normalisasi anak sebagai figur publik karena isu eksposur dan privasi. Kesimpulannya, makna konten selebriti anak dikonstruksikan secara berbeda oleh khalayak, sejalan dengan teori encoding–decoding Stuart Hall, serta memperkaya kajian komunikasi tentang kidfluencer di Indonesia. Kata kunci: resepsi khalayak, selebriti anak, kidfluencer, TikTok, encoding–decoding

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44119010090
Uncontrolled Keywords:	resepsi khalayak, selebriti anak, kidfluencer, TikTok, encoding–decoding
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	khalimah
Date Deposited:	26 Feb 2026 03:13
Last Modified:	26 Feb 2026 03:13
URI:	http://repository.mercubuana.ac.id/id/eprint/101163

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