SHAFIRA, AMANDA ARTHI (2026) PENGARUH INTENSITAS MENONTON K-DRAMA RESIDENT PLAYBOOK TERHADAP MINAT BELAJAR BAHASA KOREA GENERASI Z PENGGUNA NETFLIX (Survei Pada Followers Akun Instagram @noonanonton). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The Korean Wave phenomenon through the K-Drama Resident Playbook on Netflix has not only shaped the entertainment preferences of Generation Z in Indonesia, but also has the potential to influence their interest in learning foreign languages, especially Korean. This study aims to analyze the effect of the intensity of watching K-Drama Resident Playbook on the interest in learning Korean among Generation Z Netflix users, with a focus on followers of the Instagram account @noonanonton. The study used an explanatory quantitative approach with a survey method and purposive sampling technique, where 100 respondents who met the criteria as active viewers of Resident Playbook and Netflix users were obtained from a population of 82,700 followers. The validity test instrument for respondents was valid (r > 0.361) and reliable (Cronbach's Alpha X=0.934; Y=0.908), with data tested using the SPSS application through normality tests, simple linear regression, correlation, determination coefficient, and t-test. The results show that the data are normally distributed (sig. 0.200 > 0.05) and there is a significant positive effect between viewing intensity and learning interest. Based on a simple linear regression analysis test, the regression equation Y=12.682 + 0.456X was obtained with a correlation test of r=0.844, which is classified as (Very Strong). The determination test R²=0.713 (71.3% of learning interest variation is explained by viewing intensity), and the t test=15.589 (sig. 0.000 < 0.05) so that H0 is rejected and H1 is accepted, which means that there is a significant effect of the Viewing Intensity variable on Learning Interest. This finding confirms that the intensity of watching Resident Playbook encourages learning interest through exposure to authentic dialogue and cultural context, while enriching the application of the Uses and Gratification theory in the field of communication among Generation Z followers of the Instagram account @noonanonton. Keywords: Viewing Intensity, Learning Interest, Uses and Gratifications Theory, Korean Drama, Generation Z Fenomena Korean Wave melalui K-Drama Resident Playbook di Netflix tidak hanya membentuk preferensi hiburan Generasi Z di Indonesia, tetapi juga berpotensi memengaruhi minat pembelajaran bahasa asing, khususnya bahasa Korea. Penelitian ini bertujuan untuk menganalisis pengaruh intensitas menonton K-Drama Resident Playbook terhadap minat belajar bahasa Korea pada Generasi Z pengguna Netflix, dengan fokus pada followers akun Instagram @noonanonton. Penelitian menggunakan pendekatan kuantitatif eksplanatif dengan metode survei dan teknik purposive sampling, dimana dari populasi 82.700 followers diperoleh 100 responden yang memenuhi kriteria sebagai penonton aktif Resident Playbook dan pengguna Netflix. Instrumen uji validitas responden yang valid (r > 0,361) dan reliabilitas (Cronbach’s Alpha X=0,934; Y=0,908), dengan data yang diuji menggunakan aplikasi SPSS melalui uji normalitas, regresi linier sederhana, korelasi, koefisien determinasi, dan uji t. Hasil penelitian menunjukkan bahwa data berdistribusi secara normal (sig. 0,200 > 0,05) dan terdapat pengaruh positif yang signifikan antara intensitas menonton dan minat belajar. Berdasarkan uji analisis regresi linier sederhana, diperoleh persamaan regresi Y=12,682 + 0,456X dengan uji korelasi sebesar r=0,844 yang termasuk kategori (Sangat Kuat). Uji determinasi R²=0,713 (71,3% variasi minat belajar dijelaskan intensitas menonton), serta uji t=15,589 (sig. 0,000 < 0,05) sehingga dinyatakan bahwa H0 ditolak dan H1 diterima, yang berarti ada pengaruh signifikan variabel Intensitas Menonton terhadap Minat Belajar. Temuan ini menegaskan bahwa intensitas menonton Resident Playbook mendorong minat belajar melalui paparan dialog autentik dan konteks budaya, sekaligus memperkaya aplikasi teori Uses and Gratification dalam ranah komunikasi di kalangan Generasi Z pada followers akun Instagram @noonanonton. Kata Kunci: Intensitas Menonton, Minat Belajar, Teori Uses and Gratification, Drama Korea, Generasi Z
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