MAULINA, INTAN RIFKA (2025) PENGARUH GREEN LIFESTYLE, PRODUCT KNOWLEDGE DAN KEPEDULIAN LINGKUNGAN TERHADAP MINAT BELI MOBIL LISTRIK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to analyze the influence of Green Lifestyle, Product Knowledge, and Environmental Concern on Purchase Intention of Electric Vehicles in the Jabodetabek area. Environmental issues such as air pollution and dependence on fossil fuels highlight the importance of transitioning to environmentally friendly transportation. This research uses a quantitative method with a descriptive approach. The sample consisted of 120 respondents, selected using a non-probability sampling technique through purposive sampling. Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method with the SmartPLS 4.0 software. The results show that Green Lifestyle has a positive but not significant effect on purchase intention. Product Knowledge also has a positive but statistically insignificant effect. In contrast, Environmental Concern has a positive and significant influence on the Purchase Intention of Electric Vehicles. These findings indicate that although green lifestyle and product knowledge are important, environmental concern plays a more dominant role in encouraging consumers to consider purchasing electric vehicles. Keywords: Green Lifestyle, Product Knowledge, Environmental Concern, Purchase Intention, Electric Vehicle. Penelitian ini bertujuan untuk menganalisis pengaruh Green Lifestyle, Product Knowledge, dan Kepedulian Lingkungan terhadap Minat Beli Mobil Listrik di wilayah Jabodetabek. Permasalahan lingkungan seperti polusi udara dan ketergantungan terhadap bahan bakar fosil mendorong pentingnya peralihan ke kendaraan ramah lingkungan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Sampel yang digunakan sebanyak 120 responden, yang diperoleh melalui teknik non-probability sampling dengan pendekatan purposive sampling. Pengumpulan data dilakukan dengan kuesioner, dan analisis data menggunakan metode Partial Least Square (PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Green Lifestyle berpengaruh positif namun tidak signifikan terhadap minat beli mobil listrik. Product Knowledge berpengaruh positif tetapi juga tidak signifikan secara statistik. Sementara itu, Kepedulian Lingkungan terbukti memiliki pengaruh positif dan signifikan terhadap Minat Beli Mobil Listrik. Temuan ini menunjukkan bahwa meskipun gaya hidup hijau dan pengetahuan produk penting, faktor kepedulian lingkungan menjadi penentu utama dalam mendorong konsumen untuk mempertimbangkan pembelian kendaraan listrik. Kata Kunci: Green Lifestyle, Product Knowledge, Kepedulian Lingkungan, Minat Beli
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43121010329 |
| Uncontrolled Keywords: | Green Lifestyle, Product Knowledge, Kepedulian Lingkungan, Minat Beli |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.7 Enviromental Problems/Permasalahan Lingkungan |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 04 Feb 2026 06:13 |
| Last Modified: | 04 Feb 2026 06:13 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/100836 |
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