PENGARUH KONTEN INSTAGRAM @ABOUTTNG TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS

MUSHADDIQ, RAKI (2025) PENGARUH KONTEN INSTAGRAM @ABOUTTNG TERHADAP PEMENUHAN KEBUTUHAN INFORMASI FOLLOWERS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Information technology development has shifted consumption patterns from conventional media to digital platforms like Instagram. The @abouttng account serves as a crucial local information medium for the Tangerang community amidst rapid digital information flows. This research is driven by followers' dependence on digital content to satisfy their daily information needs. The objective of this study is to analyze the influence of @abouttng's Instagram content on fulfilling followers' information needs. This study applies the Uses and Gratifications theory, viewing the audience as active participants in selecting media to achieve specific goals. The primary focus is the extent to which presented content provides informational satisfaction to followers. The methodology utilizes a quantitative approach with a survey method. The sampling technique employed purposive sampling of 100 active followers of the @abouttng account. Data were collected via questionnaires and analyzed using simple linear regression and coefficient of determination tests via SPSS software. The results show a positive and significant influence of @abouttng's Instagram content on fulfilling information needs. This is evidenced by a coefficient of determination (

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44222010084
Uncontrolled Keywords:	Konten Instagram, Kebutuhan Informasi, Media Sosial, Followers
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 510 Mathematics/Matematika > 518 Numerical Analysis/Analisis Numerik, Analisa Numerik > 518.1 Algorithms/Algoritma
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	06 Jan 2026 01:54
Last Modified:	06 Jan 2026 01:54
URI:	http://repository.mercubuana.ac.id/id/eprint/100481

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