PENGARUH PESAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT BELI AYAM GORENG KECOMBRANG DI WARUNG TABURAI (Survei Pada Followers Instagram @warung_taburai)

SABAJAN, YUTTA KEZIA MOURINE (2025) PENGARUH PESAN ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP MINAT BELI AYAM GORENG KECOMBRANG DI WARUNG TABURAI (Survei Pada Followers Instagram @warung_taburai). S1 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 44321010032
Uncontrolled Keywords: eWOM, minat beli, AISAS, Warung Taburai, komunikasi digital
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 22 Dec 2025 06:48
Last Modified: 22 Dec 2025 06:48
URI: http://repository.mercubuana.ac.id/id/eprint/100436

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