PENGARUH BAURAN PEMASARAN TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PENGGUNA JASA LABORATORIUM PT SUCOFINDO CABANG BALIKPAPAN

S.P. SIBUEA, ERWIN (2016) PENGARUH BAURAN PEMASARAN TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PENGGUNA JASA LABORATORIUM PT SUCOFINDO CABANG BALIKPAPAN. S2 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55113320031
Uncontrolled Keywords: bauran pemasaran, produk, harga, promosi, tempat, nilai pelanggan, keputusan pembelian, analisa jalur, jasa laboratorium.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 01 Dec 2025 06:00
Last Modified: 01 Dec 2025 06:00
URI: http://repository.mercubuana.ac.id/id/eprint/100251

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