PENGARUH TRUST, BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP MINAT BELI (Studi pada Konsumen CV. Putra Tasik Mandiri di Tangerang)

SYAIRAMESTA, GANTARA SHAKTI (2025) PENGARUH TRUST, BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP MINAT BELI (Studi pada Konsumen CV. Putra Tasik Mandiri di Tangerang). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of trust, brand image, and service quality on consumer buying interest. The population in this study were consumers of CV. Putra Tasik Mandiri in Tangerang and obtained 102 samples using purposive sampling method. The data collection method used is in the form of collecting questionnaires from CV suppliers. Putra Tasik Mandiri for Latio Spicy Trips products. Data analysis in this study was carried out using the Partial Least Square method. The results of the study were obtained that the trust had no effect on buying interest, the brand image had a positive and significant effect on buying interest, and the quality of service had a positive and significant effect on buying interest. Keywords: Trust, Brand Image, Service Quality, Buying Interest Penelitian ini bertujuan untuk mengetahui pengaruh trust, brand image, dan kualitas pelayanan terhadap minat beli konsumen. Populasi dalam penelitian ini adalah konsumen dari CV. Putra Tasik Mandiri di Tangerang dan diperoleh sebanyak 102 sampel dengan menggunakan metode purposive sampling. Metode pengumpulan data yang digunakan berupa pengumpulan kuisioner terhadap supplier CV. Putra Tasik Mandiri untuk produk Latio Spicy Trips. Analisis data dalam penelitian ini dilakukan dengan metode Partial Least Square. Hasil penelitian diperoleh trust tidak berpengaruh terhadap minat beli, brand image berpengaruh positif dan signifikan terhadap minat beli, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli. Kata kunci: Trust, Brand Image, Kualitas Pelayanan, Minat Beli

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43121010104
Uncontrolled Keywords:	Trust, Brand Image, Kualitas Pelayanan, Minat Beli
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.92 Influence of Social Environment/Pengaruh Lingkungan Sosial 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	25 Nov 2025 08:22
Last Modified:	25 Nov 2025 08:22
URI:	http://repository.mercubuana.ac.id/id/eprint/100207

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