PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN GAYA HIDUP TERHADAP LOYALITAS PELANGGAN STARBUCKS CENTRAL PARK MALL

PRAKOSO, WISNU DWI (2017) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN GAYA HIDUP TERHADAP LOYALITAS PELANGGAN STARBUCKS CENTRAL PARK MALL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk, Kualitas Pelayanan dan Gaya Hidup terhadap Loyaltas Pelanggan pada Starbucks.Penelitian ini dilakukan terhadap 160 responden dengan syarat responden para konsumen yang sudah pernah mengunjungi keda kopi Starbucks.Teknik pengambilan sampel yang digunakan adalah purpose sampling, sedangkan alat analisis yang digunakan adalah Partial Least Square (PLS). Hasil pengujian hipotesis menunjukan bahwa kualitas produk tidak berpengaruh signifikan terhadap loyalitas pelanggan. Kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Gaya hidup berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Model penelitian yang diuji dalam penelitian ini mampu memenuhi kriteria pengujian kelayakan model.This study aims to determine the effect of Product Quality, Service Quality and Lifestyle against Customer Loyalty of Starbucks. This study was collected by 160 respondents with the condition respondent are consumers who have ever visited a Starbucks coffee shop. The sampling technique used was purposive sampling, while analysis tool used is Partial Least Square (PLS). Hypothesis Testing results showed that the product quality effect is not significant to the customer loyalty. Service quality effect is positive and significant to the Customer Loyalty. Lifestyle effect is positive and significant to the Customer Loyalty. The research model tested in this study were able to meet the criteria for eligibility testing models.

Item Type: Thesis (S1)
Call Number CD: FE/MJ.17 358
NIM/NIDN Creators: 43113010217
Uncontrolled Keywords: Kualitas Produk, Kualitas Pelayanan, Gaya Hidup, dan Loyalitas Pelanggan
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 13 Apr 2017 14:52
Last Modified: 05 Feb 2024 04:09
URI: http://repository.mercubuana.ac.id/id/eprint/33902

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