PENGARUH CITRA MEREK TERHADAP WORD OF MOUTH DAN KEPUTUSAN PEMBELIAN PADA SITUS KASKUS (Studi Kasus Mahasiswa Universitas Mercu Buana)

ARKAN, MUHAMMAD REYHAN (2017) PENGARUH CITRA MEREK TERHADAP WORD OF MOUTH DAN KEPUTUSAN PEMBELIAN PADA SITUS KASKUS (Studi Kasus Mahasiswa Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana.

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Abstract

PENGARUH CITRA MEREK TERHADAP WORD OF MOUTH DAN KEPUTUSAN PEMBELIAN PADA SITUS KASKUS (Studi Kasus Mahasiswa Universitas Mercu Buana)

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 261
NIM/NIDN Creators: 43113010073
Uncontrolled Keywords: Brand Image, World of Mouth, Purchase Decision
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 24 Mar 2017 13:59
Last Modified: 26 Feb 2024 08:03
URI: http://repository.mercubuana.ac.id/id/eprint/33696

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