Items where Author is "WIATMANA, ALAIN D"

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Thesis

WIATMANA, ALAIN D (2012) PERSEPSI KONSUMEN TERHADAP UNSUR BAURAN PEMASARAN DAN BRAND EQUITY DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK PRIVATE LABEL CARREFOUR. S2 thesis, Universitas Mercu Buana.

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