Items where Author is "HAKIM, ARIEF RAKHMAN"

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Thesis

HAKIM, ARIEF RAKHMAN (2017) PENGARUH HARGA, EKUITAS MEREK DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE (Studi Kasus Pada Mahasiswa/i Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.

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