Bahryzal, Ricky (2024) PENGARUH KUALITAS PELAYANAN DAN PERSEPSI ATRAKSI TERHADAP MINAT KUNJUNGAN KEMBALI MELALUI VARIABEL MEDIASI KEPUASAN PENGUNJUNG DESTINASI WISATA OCEAN DREAM SAMUDERA TAMAN IMPIAN JAYA ANCOL. S1 thesis, Universitas Mercu Buana-Menteng.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Kualitas Pelayanan Dan Persepsi Atraksi Terhadap Minat Kunjungan Kembali dengan variable mediasi Kepuasan Pengunjung Wisata Ocean Dream Samudra Taman Impian Jaya Ancol. Pengumpulan data menggunakan dengan Teknik Purposive sampling data primer berupa kuesioner yang diperoleh dari para pengunjung Ocean Dream Samudra Taman Impian Jaya Ancol dimana pengambilan sampel menggunakan sampel jenuh dimana semua anggota populasi dijadikan sampel sehingga menetapkan sampel sebanyak 100 responden.Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Penelitian ini membuktikan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pengunjung, persepsi atraksi berpengaruh positif dan signifikan terhadap kepuasan pengunjung, kualitas pelayanan berpengaruh positif namun tidak signifikan terhadap minat kunjungan Kembali, persepsi atraksi wisata berpengaruh positif namun tidak signifikan terhadap minat kunjungan Kembali, kepuasan pengunjung berpengaruh negatif dan tidak signifikan terhadap minat kunjungan kembali. This research aims to test and analyze the influence of service quality and perception of attractions on visitor satisfaction and return visits to the Ocean Dream Samudra Taman Impian Jaya Ancol tourist destination. Data collection used purposive sampling technique, primary data in the form of questionnaires obtained from visitors to Ocean Dream Samudra Taman Impian Jaya Ancol, where sampling used saturated samples where all members of the population were sampled, thus determining a sample of 100 respondents. The approach used in this research is Structural Equation Model (SEM) with tools Smart-PLS analysis. This research proves that service quality has a positive and significant effect on visitor satisfaction, perception of attractions has a positive and significant effect on visitor satisfaction, service quality has a positive but not significant effect on interest in return visits, perception of tourist attractions has a positive but not significant effect on interest in return visits, satisfaction visitors have a negative and insignificant effect on interest in returning visits.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43119110216 |
| Uncontrolled Keywords: | Kualitas Pelayanan, Persepsi Atraksi Wisata, Kepuasan Pengunjung, Minat Kunjungan Kembali Service Quality, Perception of Tourist Attractions, Visitor Satisfaction, Return Visits |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | RAUL ANDIKA KURNIAWAN |
| Date Deposited: | 22 Jan 2025 04:45 |
| Last Modified: | 22 Jan 2025 04:45 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/93521 |
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