SETYAWATI, MEGA MARIANA (2024) ANALISIS RESEPSI KHALAYAK MENGENAI PERSONAL BRANDING VINCENT DAN DESTA SEBAGAI PRESENTER DALAM ACARA TONIGHT SHOW (Periode 2023). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Talk show programs in Indonesia are currently dominated by entertaining talk shows, one of which is the Tonight Show, not only interview sessions, this show also presents game sessions involving guest stars, hosts and even the audience. Tonight Show which places comedians and former band members as presenters, namely Vincent and Desta. The purpose of this research is to determine the audience's reception of Vincent and Desta's personal branding as presenters on the Tonight Show. This research uses a constructivist research paradigm, with a qualitative approach through reception analysis research methods. The research subjects consisted of 6 informants. Data collection techniques include primary data in the form of in-depth interviews Data analysis techniques use data reduction, data presentation and drawing conclusions. and data validity techniques using data source triangulation. The research results show that in the audience reception or reception process, there is a similarity in information related to Vincent and Desta's personal branding that can be received by the audience, these two figures were successful in guiding the event, their relaxed delivery style made the Tonight Show known as a light and entertaining talk show. getting stronger. His success in hosting the Tonight Show is what makes the show consistently running until now. Keywords: Reception Analysis, Personal Branding, Vincent, Desta, Presenter Program-program acara talkshow di Indonesia saat ini lebih didominasi oleh acara talkshow yang menghibur salah satunya adalah Tonight Show, tidak hanya sesi wawancara, acara ini juga menghadirkan sesi permainan yang melibatkan bintang tamu, host, dan bahkan penonton. Tonight Show yang menempatkan komedian serta mantan personil band sebagai presenternya, yaitu Vincent dan Desta. Tujuan dari penelitian ini adalah untuk mengetahui resepsi khalayak terhadap personal branding Vincent dan Desta sebagai presenter dalam acara Tonight Show. Penelitian ini menggunakan paradigma penelitian konstruktivis, dengan pendekatan kualitatif melalui metode penelitian analisis resepsi. Adapun subjek penelitian terdiri dari 6 informan. Teknik pengumpulan data meliputi data primer berupa wawancara mendalam. Teknik analisis data menggunakan Reduksi data, penyajian data dan penarikan kesimpulan. dan teknik keabsahan data menggunakan Triangulasi sumber data. Hasil penelitian menunjukkan bahwa bahwa dalam proses penerimaan atau resepsi audiens, terdapat kesamaan informasi terkait personal branding Vincent dan Desta yang dapat diterima oleh audiens, kedua sosok ini berhasil dalam memandu acara, gaya pembawaan yang santai membuat acara Tonight Show yang dikenal sebagai talkshow ringan dan menghibur semakin kuat. Keberhasilan dalam memandu acara Tonight Show yang membuat acara tersebut konsisten berlangsung hingga sekarang. Kata Kunci : Analisis Resepsi, Personal Branding, Vincent, Desta, Presenter
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FK/PR. 24 199 |
| NIM/NIDN Creators: | 44219110137 |
| Uncontrolled Keywords: | Analisis Resepsi, Personal Branding, Vincent, Desta, Presenter |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 792 Stage Presentation, Theater/Seni Pertunjukan Panggung, Teater |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | khalimah |
| Date Deposited: | 27 Sep 2024 02:07 |
| Last Modified: | 27 Sep 2024 02:07 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91847 |
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