AKTIVITAS MARKETING PUBLIC RELATIONS PT SINTA PRIMA FEEDMILL UNTUK MENCIPTAKANA LOYALITAS PELANGGAN

YOESOF, VIOLA AYU YANTI (2024) AKTIVITAS MARKETING PUBLIC RELATIONS PT SINTA PRIMA FEEDMILL UNTUK MENCIPTAKANA LOYALITAS PELANGGAN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to find out, understand and analyze the PR marketing strategy of PT Sinta Prima Feedmill using pull, push and pass strategies. The concept used is PR marketing activities, and pull, push and pass strategies. This concept uses research found in previous studies. Constructive qualitative methods were used for this research. The data collection technique used was primary through interviews with one key informant and two informants. Secondary data through journals, reference books, documents and the internet. Data analysis was carried out through data collection techniques, data reduction, data presentation and drawing conclusions. The research results show that PT Sinta Prima Feedmill uses 6 PR marketing activities, namely publications, identity media, events, news, social activities and sponsorship. Apart from that, to support PR marketing activities, they implement pull, push and pass strategies. PR's marketing strategy and activities aim to maintain customer loyalty, with the advantage of strategic location as an added value that makes customers continue to choose PT Sinta Prima Feedmill. Keywords:Customer loyalty; Marketing PR; Pull Push and Pass Strategy Penelitian ini bertujuan untuk mengetahui, memahami dan menganalisis strategi marketing PR PT Sinta Prima Feedmill dengan menggunakan strategi pull, push dan pass. Konsep yang digunakan adalah kegiatan marketing PR, dan strategi pull, push dan pass.konsep ini menggunakan riset yang terdapat pada peneltian terdahulu. Metode kualitatif Positivisme digunakan untuk penelitian ini. Teknik pengumpulan data yang digunakan berupa primer melalui wawancara pada satu key informan dan dua informan. Data sekunder melalui jurnal, buku refrensi, dokumen, dan internet. Analisis data dilakukan melalui Teknik pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa PT Sinta Prima Feedmill menggunakan 6 kegiatan marketing PR, yaitu publikasi, media identitas, acara, berita, aktivitas sosial, dan pensponsoran. Selain itu, untuk mendukung kegiatan marketing PR, mereka menerapkan strategi pull, push,dan pass. Strategi dan kegiatan marketing PRini bertujuan untuk mempertahankan loyalitas pelanggan, dengan kelebihan lokasi strategis sebagai nilai tambah yang membuat pelanggan tetap memilih PT Sinta Prima Feedmill . Kata kunci: Loyalitas pelanggan; Marketing PR; Strategi Pul.l Push dan Pass

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 24 011
NIM/NIDN Creators:	44218110044
Uncontrolled Keywords:	Loyalitas pelanggan; Marketing PR; Strategi Pul.l Push dan Pass
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.2 The Subconscious/Alam Bawah Sadar > 154.24 Activities/Aktivitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.86 Other Activities/Aktivitas Lainnya
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	25 Jan 2024 03:29
Last Modified:	25 Jan 2024 03:29
URI:	http://repository.mercubuana.ac.id/id/eprint/85557

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