PENGARUH PENGENALAN FINANCIAL LITERACY DAN RISK TOLERANCE TERHADAP MINAT GENERASI Z PADA BERINVESTASI SAHAM DI ERA DIGITAL

AYOMI, PUTRI (2022) PENGARUH PENGENALAN FINANCIAL LITERACY DAN RISK TOLERANCE TERHADAP MINAT GENERASI Z PADA BERINVESTASI SAHAM DI ERA DIGITAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of the introduction of financial literacy and risk tolerance on the interest of the Z generation to invest in stocks in the digital era. This research is a field research (field research) with a quantitative approach. The data in this study were obtained from primary data in the form of a questionnaire. The sample used was 109 respondents, calculated based on the Slovin formula. The sampling method uses a non-probability sampling technique. The data collection method uses a survey method, with the research instrument being a questionnaire. The data analysis method used in this study is descriptive analysis method, data analysis using the T test, and the coefficient of determination using the SmartPLS application. The results of this study are that financial literacy and risk tolerance have a significant positive effect on the interest of the Z generation to invest in stocks. Keywords: Investment, stocks, financial literacy, risk tolerance Penelitian ini bertujuan untuk menganalisis pengaruh pengenalan financial literacy dan risk tolerance terhadap minat generasi z berinvestasi saham di era digital. Penelitian ini merupakan penelitian lapangan (field research) dengan pendekatan kuantitatif. Data dalam penelitian ini diperoleh dari data primer berupa kuesioner. Sampel yang dipergunakan adalah sebanyak 109 responden, dihitung berdasarkan rumus Slovin. Metode pengambilan sampel dengan menggunakan teknik non- probability sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data yang digunakan dalam penelitian ini yaitu metode analisis deskriptif, analisis data dengan menggunakan Uji T, dan Koefisien Determinasi dengan aplikasi SmartPLS. hasil dari penelitian ini adalah financial literacy dan risk tolerance berpengaruh positif signifikan terhadap minat generasi z berinvestasi saham. Kata Kunci: Investasi, saham, financial literacy, risk tolerance

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 22 320
NIM/NIDN Creators:	43118010033
Uncontrolled Keywords:	Investasi, saham, financial literacy, risk tolerance
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.1 Administration and Library Management/Administrasi dan Manajemen Perpustakaan > 025.11 Finance/Keuangan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.6 Investment/Investasi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	07 Dec 2022 07:06
Last Modified:	07 Dec 2022 07:06
URI:	http://repository.mercubuana.ac.id/id/eprint/72259

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