PENGARUH KONTEN YOUTUBE “CERITA PERJUANGAN BEASISWA FULL KULIAH KE LUAR NEGERI” NIHONGO MANTAPPU (JEROME POLIN) TERHADAP MOTIVASI KULIAH DI LUAR NEGERI SISWASISWI KELAS XII SMAN 7 BEKASI

NUTHAFSARI, REGGIANI VIOLANDA (2022) PENGARUH KONTEN YOUTUBE “CERITA PERJUANGAN BEASISWA FULL KULIAH KE LUAR NEGERI” NIHONGO MANTAPPU (JEROME POLIN) TERHADAP MOTIVASI KULIAH DI LUAR NEGERI SISWASISWI KELAS XII SMAN 7 BEKASI. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK Komunikasi merupakan proses pertukaran pesan atau informasi yang melibatkan komunikator sebagai orang yang menyampaikan pesan kepada komunikan (penerima pesan) melalui media dengan adanya timbal balik. Dewasa ini media sosial menjadi sangat penting bagi kehidupan manusia. Tidak hanya digunakan untuk hiburan, media sosial kini mempunyai kecenderungan untuk mempengaruhi penggunanya lewat pesan yang disajikan dalam bentuk apapun. Tujuan penelitian ini adalah untuk mengkaji dan mengetahui seberapa besar pengaruh konten Youtube “Cerita Perjuangan Beasiswa Full Kuliah ke Luar Negeri” Nihongo Mantappu (Jerome Polin) terhadap motivasi kuliah di luar negeri siswa-siswi SMAN 7 Bekasi. Pada penelitian ini, peneliti menggunakan teori efek media massa yang secara umum membahas tentang kognitif, afektif dan behaviorial. Penelitian ini menggunakan kuantitatif dengan pengumpulan data dengan metode survey dan paradigma positivisme. Survey dilakukan kepada siswa-siswi kelas XII SMAN 7 Bekasi dengan jumlah responden sebanyak 76 orang. Data dikumpulkan dengan menggunakan teknik purposive sampling. Penelitian dilakukan menggunkan uji validitas dengan hasil seluruh butir pertanyaan dinyatakan valid. Pada uji reliabilitas yang merupakan lanjutan dari uji validitas, dinyatakan bahwa memiliki hasil yang reliabel karena berada diatas 0,600. Peneliti juga mendapatkan hasil korelasi yang berada diangka 0,588 yang artinya angka tersebut menunjukkan korelasi yang cenderung kuat. Berdasarkan uji ANOVA, diperoleh F hitung sebesar 105,433 dan nilai signifikansi 0,000. Secara hipotesis, Ho ditolah dan Ha diterima. Kata Kunci : Konten, Youtube, Motivasi, Kuliah ABSTRACT Communication is the process of exchanging messages or information that involves the communicator as a person who delivers a message to the communicant (message recipient) through the media with reciprocity. Today's social media is very important for human life. Not only used for entertainment, social media now has a tendency to influence its users through messages presented in any form. The purpose of this research is to study and find out how much influence the Youtube content of Nihongo Mantappu (Jerome Polin) "The Story of a Full Scholarship Abroad" (Jerome Polin) on the motivation to study abroad for students of SMAN 7 Bekasi. In this study, researchers used mass media effects theory which generally discusses cognitive, affective and behavioral aspects. This research uses quantitative data collection with survey methods and positivism paradigm. The survey was conducted on class XII students of SMAN 7 Bekasi with 76 respondents. The data was collected by using purposive sampling technique. The research was conducted using the validity test with the results of all questions declared valid. The reliability test, which is a continuation of the validity test, is stated to have reliable results because it is above 0.600. Researchers also get the correlation results, which are at the number 0.588, which means that the number shows a strong correlation. Based on the ANOVA test, it was found that F count was 105.433 and a significance value of 0.000. Hypothetically, Ho is rejected and Ha is accepted. Keywords: Content, Youtube, Motivation, Lecture

Item Type: Thesis (S1)
Call Number CD: FK/PR 22 005
NIM/NIDN Creators: 44217210038
Uncontrolled Keywords: Kata Kunci : Konten, Youtube, Motivasi, Kuliah
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 001 Knowledge/Ilmu Pengetahuan > 001.4 Research; Statistical Methods/Riset; Metode Statistik > 001.42 Reseach Methods/Metode Riset
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: siti maisyaroh
Date Deposited: 21 Oct 2022 08:56
Last Modified: 21 Oct 2022 08:56
URI: http://repository.mercubuana.ac.id/id/eprint/70728

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