KESUMO, BISMO ADI (2022) PERANCANGAN VISUAL IDENTITY “NEBA KOPI”. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Neba Coffee itself is one of the Coffee Shops that really pays attention to the quality of the coffee itself, because Bani Abdillah as the owner has studied as a barista and has a lot of experience with coffee. However, Neba Kopi has problems such as there is no consistent Visual Identity that can distinguish it from other entities. Therefore, it is necessary to redesign the visual identity that can produce a visual identity that can distinguish it from other entities and can increase brand loyalty. Keywords: coffee, visual identity, packaging. Neba coffe sendiri merupakan salah satu Coffee Shop yang sangat memperhatikan kualitas dari kopinya itu sendiri, dikarenakan Bani Abdillah sebagai ownernya sudah pernah menempuh pendidikan sebagai barista yang dimana pengalamannya terhadap Coffee cukup banyak.. Namun, Neba kopi memiliki kendala seperti belum ada Identitas Visual yang konsisten yang dapat membedakannya dengan entitas lainnya. Oleh karena itu perlu dilakukan perancangan ulang identitas visual yang dapat menghasilkan sebuah identitas visual yang dapat membedakannya dengan entitas lainnya dan dapat meningkatkan brand loyalty-nya. Kata Kunci: coffee, visual identity,packaging.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FDSK/DKV. 22 005 |
| NIM/NIDN Creators: | 42317010098 |
| Uncontrolled Keywords: | coffee, visual identity,packaging |
| Subjects: | 600 Technology/Teknologi > 600. Technology/Teknologi 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | ELMO ALHAFIIDH PUTRATAMA |
| Date Deposited: | 04 Oct 2022 03:41 |
| Last Modified: | 05 Oct 2022 02:36 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/69885 |
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