IBNU, RAHMAN HAZAL (2016) PENGARUH PERSEPSI HARGA, EKUITAS MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN BELANJA ONLINE PADA PRODUK FASHION (STUDI PADA MAHASISWA PASCASARJANA UMB). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
PENGARUH PERSEPSI HARGA, EKUITAS MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN BELANJA ONLINE PADA PRODUK FASHION (STUDI PADA MAHASISWA PASCASARJANA UMB)
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 16 082 |
| Call Number: | TM/51/16/117 |
| NIM/NIDN Creators: | 55113110020 |
| Uncontrolled Keywords: | persepsi harga, ekuitas merek, kualitas pelayanan, keputusan belanja online |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 30 Jun 2016 13:44 |
| Last Modified: | 06 Jun 2023 08:14 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/6447 |
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