“Perancangan food photography sebagai media promosi makanan beku @Azzikra.foods.Joglo pada aplikasi Instagram”

AMBIYA, ADRI (2019) “Perancangan food photography sebagai media promosi makanan beku @Azzikra.foods.Joglo pada aplikasi Instagram”. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Promotional act is something that is very important for any brand as it helps with sales and helps to raise income. Promotions nowadays still include printed items and television ads, but also effective with the use of social media and the internet to help with sales. Azzikrafoods is a brand that sells frozen foods since 2018. Through dozens of agents and branches, Azzikra spread to lots of places in Indonesia. Unfortunately, with the vast amount of business brances, Azzikra didn’t supply their branches with proper promotional items to use that forced each of them to make their own promotional items. Azzikrafoods Joglo, is one of those. The store has been doing well and wanted to gain even more sales through the use of Instagram. Promotions has been done, but it seems the designs were not good enough to appeal to the mass, thus a redesign is needed. Kata Kunci: Promotion, Foods, Instagram Kegiatan promosi merupakan kegiatan yang penting bagi sebuah brand untuk dapat meningkatkan penjualan dan pendapatan. Promosi pada era modern biasanya tidak hanya melalui media cetak dan televisi, tapi juga menggunakan sosial media dan penggunaan internet untuk membantu penjualan. Azzikrafoods merupakan sebuah brand yang menjual makanan beku sejak tahun 2018. Melalui agen-agen, bisnis ini merambah di berbagai daerah di Indonesia. Sayanganya dengan banyaknya cabang agen yang tersedia, Azzikra pusat tidak membekali desain promosi bagi agennya, sehingga tiap agen harus membuat desain sendiri. Pada laporan perancangan ini, penulis mengambil kasus Azzikrafoods cabang Joglo, dimana cabang ini memiliki penjualan toko yang baik, namun ingin melebarkan penjualannya melalui sosial media Instagram. Promosi sudah dilakukan namun pemilik merasa kurang tertarik, maka dari itu dibuatlah Redesain desain promosi ini. Kata Kunci: Promosi, Makanan, Instagram

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