PERANCANGAN DIGITAL INTERAKTIF UPAYA PROMOSI WAJAH BARU MISTER ALADIN

Syahrinaldi, Okta (2019) PERANCANGAN DIGITAL INTERAKTIF UPAYA PROMOSI WAJAH BARU MISTER ALADIN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

MisterAladin.com adalah situs pemesanan hotel online berbasis di Indonesia yang diluncurkan pada November 2015. Mister Aladin bertujuan membantu dan menginspirasi orang untuk travelling. Berada dinaungan MNC Group, perusahaan media terbesar di Indonesia, Mister Aladin menyediakan beragam pilihan hotel berkualitas, baik di dalam maupun luar negri, untuk memenuhi kebutuhan orang untuk traveling yang terus meningkat. Promosi adalah sebuah kegiatan untuk membuat suatu brand yang dipasarkan menjadi semakin dikenal di kalangan masyarakat luas. Digital promosi ini bertujuan untuk mempromosikan Mister Aladin melalui media interaktif agar para audiens bisa mengenal dan mengetahui informasi produk-produk Mister Aladin. Dengan rumusan sebagai berikut : a. Bagaimana membuat digital promosi yang sesuai dengan citra Mister Aladin? b. Bagaimana membuat digital promosi agar bisa menarik perhatian audiens di travel fair? c. Bagaimana membuat digital promosi yang memiliki unsur interaktif yang baik? Efeknya audiens mempunyai rasa ingin tahu yang tinggi karena melihat sesuatu yang baru dan unik. karena pada umumnya saat ini belum banyak perusahaan yang menggunakan interaktif sebagai media promosinya. Kata Kunci: Promosi Digital Interaktif, Mister Aladin MisterAladin.com is an online hotel based booking site in Indonesia launched in November 2015. Mister Aladin aims to help and inspire people for traveling. Being affiliated with MNC Group, Indonesia's largest media company, Mister Aladin provides a wide selection of quality hotels, both at home and abroad, to meet the needs of people for everincreasing travel. Promotion is an activity to make a brand that is marketed become increasingly known in the wider community. This digital promotion aims to promote Mister Aladin through interactive media so that the audience can get to know and know the information of Mister Aladin's products. With the formulation as follows: a. How to create a digital promotion that matches the image of Mister Aladin? b. How to make digital promotion in order to attract the attention of audience in travel fair? c. How to create a digital promotion that has a good interactive element? The effect the audience has a high curiosity for seeing something new and unique. because in general at this time not many companies that use interactive as a medium of promotion. Keywords: Interactive Digital Promotion, Mister Aladin

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 19 060
NIM/NIDN Creators: 42313010182
Uncontrolled Keywords: Interactive Digital Promotion, Mister Aladin
Subjects: 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 13 Apr 2022 01:25
Last Modified: 13 Apr 2022 01:25
URI: http://repository.mercubuana.ac.id/id/eprint/59791

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