Ardianto, Toni (2017) ANALISIS PENGAMBILAN KEPUTUSAN KONSUMEN TERHADAP PEMBELIAN SEPEDA MOTOR SUZUKI ADDRESS DI JAKARTA TIMUR. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
|
Text (Cover)
1 COVER TONI ARDIANTO.pdf Download (428kB) | Preview |
|
|
Text (Abstrak)
ABSTRAK TONI ARDIANTO.pdf Download (49kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (Bab 1)
BAB I TONI ARDIANTO.pdf Restricted to Registered users only Download (127kB) |
|
|
Text (Bab 2)
BAB II TONI ARDIANTO.pdf Restricted to Registered users only Download (214kB) |
|
|
Text (Bab 3)
BAB III TONI ARDIANTO.pdf Restricted to Registered users only Download (221kB) |
|
|
Text (Bab 4)
BAB IV TONI ARDIANTO.pdf Restricted to Registered users only Download (702kB) |
|
|
Text (Bab 5)
BAB V TONI ARDIANTO.pdf Restricted to Registered users only Download (322kB) |
|
|
Text (Bab 6)
BAB VI TONI ARDIANTO.pdf Restricted to Registered users only Download (68kB) |
|
|
Text (Daftar Pustaka)
DAFTAR PUSTAKA TONI ARDIANTO.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (Jurnal)
Jurnal - Toni Ardianto _ Sri Hartono - ANALISIS PENGAMBILAN KEPUTUSAN KONSUMEN TERHADAP PEMBELIAN SEPEDA MOTOR SUZUKI ADD~1.pdf Restricted to Registered users only Download (313kB) |
Abstract
Tujuan dari penelitian ini adalah untuk menganalisa pengambilan keputusan terhadap pembelian sepeda motor Suzuki Address di Jakarta Timur. Data penelitian diperoleh melalui penyebaran kuesioner kepada 150 responden yang sedang menggunakan sepeda motor jenis skuter pada segmen entry-level di Jakarta Timur. Data yang dikumpulkan diolah dengan metoda Structural Equation Model (SEM) dengan menggunakan program LISREL. Hasil analisa menunjukan bahwa citra perusahaan, citra merek, kualitas layanan dan kepercayaan mempunyai pengaruh yang kuat didalam pengambilan keputusan. Bagi penelitian selanjutnya diharapkan menambah jumlah responden agar hasil yang didapat lebih variatif Kata kunci : Citra perusahaan, Citra merek, Kualitas layanan, Kepercayaan, Non-probabilitas, Structural equation model (SEM). The purpose of this research is to analyze decision making on the purchase of Suzuki Address motorcycle in East Jakarta. Research data was obtained through questionnaires to 150 respondents who were using scooter motorcycle at entry- level segment in East Jakarta. The data collected were processed by Structural Equation Model (SEM) method using LISREL program. The analysis results show that corporate image, brand image, service quality and trust have a strong influence in decision making. For further research is expected to increase the number of respondents for more varied results obtained. Keywords : Corporate image, Brand image, Service quality, Trust, Non- probability sampling, Structural equation model (SEM).
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55114120219 |
| Uncontrolled Keywords: | Citra perusahaan, Citra merek, Kualitas layanan, Kepercayaan, Non-probabilitas, Structural equation model (SEM). Corporate image, Brand image, Service quality, Trust, Non- probability sampling, Structural equation model (SEM). |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | UMMI RAHMATUSSYIFA |
| Date Deposited: | 04 Apr 2022 04:00 |
| Last Modified: | 04 Apr 2022 04:00 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/59316 |
Actions (login required)
 |
View Item |
