ANALISIS PENGARUH EASY OF USE, PROMOTION DAN SECURITY SAVING TERHADAP CONSUMER REPURCHASE INTENTION MENABUNG SECARA DIGITAL DAN DIMEDIASI CUSTOMER SATISFACTIONS, PADA PT BANK SYARIAH MANDIRI CABANG JAKARTA THAMRIN

SULISTIOWATI, YENI (2021) ANALISIS PENGARUH EASY OF USE, PROMOTION DAN SECURITY SAVING TERHADAP CONSUMER REPURCHASE INTENTION MENABUNG SECARA DIGITAL DAN DIMEDIASI CUSTOMER SATISFACTIONS, PADA PT BANK SYARIAH MANDIRI CABANG JAKARTA THAMRIN. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the Easy of Use, Promotion and Security Saving of Customer Repurchase Intention digital saving and mediated customer satisfactions as, in pt bank syariah mandiri jakarta thamrin BRANCH. The population analyzed is the customers of PT Bank Syariah Mandiri who are domiciled in Jabodetabek. The number of samples analyzed using indicator calculations multiplied by 5 so that 160 respondents were obtained. Statistical calculations to analyze data using Partial Least Square Version 3.3.2 program. The results obtained in this study are Easy of Use, Promotion, and Security Saving have a positive impact on Customer Satisfaction. Furthermore, it is known that customer satisfaction is able to have a positive impact on Repurchase Intention. Keywords: Easy of Use, Promotion, Secutiry, Customer Satisfaction, Repurchase Intention Penelitian ini bertujuan untuk menganalisis Kemudahan Penggunaan, Promosi dan Keamanan menabung Niat Pembelian Kembali Nasabah untuk menabung secara digital dan dimediasi Kepuasan Nasabah, pada PT Bank Syariah Mandiri Cabang Jakarta Thamrin. Populasi yang dianalisis adalah nasabah PT Bank Syariah Mandiri yang berdomisili di Jabodetabek. Jumlah sampel yang dianalisis menggunakan perhitungan indikator dikalikan 5 sehingga diperoleh 160 responden. Perhitungan statistik untuk menganalisis data menggunakan program Partial Least Square Versi 3.3.2. Hasil yang diperoleh dalam penelitian ini adalah Kemudahan Penggunaan, Promosi, dan Keamanan berpengaruh positif terhadap Kepuasan Pelanggan. Selanjutnya diketahui bahwa kepuasan pelanggan mampu memberikan dampak positif terhadap Repurchase Intention. Kata kunci: Kemudahan Penggunaan, Promosi, Keamanan, Kepuasan Pelanggan, Niat Membeli Ulang

Item Type:	Thesis (S2)
NIM/NIDN Creators:	55118120081
Uncontrolled Keywords:	Kemudahan Penggunaan, Promosi, Keamanan, Kepuasan Pelanggan, Niat Membeli Ulang
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.1 Banks/Bank, Perbankan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.2 Specialized Banking Institutions/Institusi Perbankan Khusus 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian > 334.2 Banking and Credit Cooperatives/Koperasi Perbankan dan Kredit
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	23 Mar 2022 02:08
Last Modified:	23 Mar 2022 02:08
URI:	http://repository.mercubuana.ac.id/id/eprint/58643

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