RABBI, CAHYA PUTERI ABDI (2020) ANALISIS RESEPSI BROMANCE DALAM VARIETY SHOW RUN BTS! DI NAVER VLIVE. S1 thesis, Universitas Mercu Buana.
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Abstract
Bromance is a result of the loss of homophobic culture. Bromance itself means a friendly relationship between men and men who are very close and intimate. Bromance is a popular culture in several Asian countries, one of which is South Korea. In Korea, bromance is part of popular culture, which is shown through interaction between two boy group members. This is a qualitative descriptive study, using the reception analysis method of data collection through in-depth interviews and focus group discussions. The results of the study refer to Stuart Hall's encoding-decoding theory that the results of audience reception analysis are divided into three categories of acceptance positions namely Dominance, Negotiation, and Opposition. The results of this study, in general, can be concluded that the meaning of audiences of bromance in Bangtan Sonyeondan (BTS), especially in the RUN BTS! program enters into a dominant position because it evaluates that the interactions of Bromance are still within reasonable limits. Keyword: Bromance, Bangtan Sonyeondan, RUN BTS!, Analysis Reception Bromance merupakan dampak dari hilangnya kultur homophobia. Bromance sendiri berarti hubungan persahabatan antara laki-laki dengan laki-laki yang sangat erat dan intim. Bromance merupakan budaya populer di beberapa negara Asia, salah satunya Korea Selatan. Di Korea sendiri bromance merupakan bagian dari budaya populer yang banyak diperlihatkan melalui interaksi antara dua orang anggota boygroup. Penelitian ini bersifat deskriptif kualitatif, menggunakan metode analisis resepsi komunikasi dengan pengumpulan data yang dilakukan melalui wawancara mendalam dan focus group discussion. Hasil penelitian mengacu kepada teori encoding-decoding Stuart Hall bahwa hasil analisis resepsi khalayak terbagi menjadi tiga kategori posisi penerimaan yaitu Dominan, Negosiasi, dan Oposisi. Hasil penelitian ini secara umum dapat disimpulkan bahwa pemaknaan khalayak terhadap bromance dalam boygroup Bangtan Sonyeondan (BTS) khususnya pada program RUN BTS! masuk ke dalam posisi dominan karena menilai interaksi bromance yang terjalin masih dalam batas wajar. Kata Kunci : Bromance, Bangtan Sonyeondan, RUN BTS, Analisis Resepsi
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