ANALISIS PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED ENJOYMENT TERHADAP KEPUTUSAN MENGGUNAKAN (Kajian Pada Pengguna Aplikasi KAI Access di Stasiun Gambir)

Siahaan, Liana Rahayu Boru (2020) ANALISIS PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN PERCEIVED ENJOYMENT TERHADAP KEPUTUSAN MENGGUNAKAN (Kajian Pada Pengguna Aplikasi KAI Access di Stasiun Gambir). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

The main objective of this study is to determine the effect of Perceived Usefulness, Perceived Ease of Use, and Perceived Enjoyment on the Decision to Use (Studies on users of The KAI Acces Aplication In this study, the measurement scale used was the Likert scale. In this study the population is consumers who use the KAI Access application when ordering train tickets on the condition that the respondent must use the KAI Access application and the majority of departures from Gambir Station. The object of this research is consumers who use the KAI Access application when ordering train tickets. This research was conducted on 170 respondents with a quantitative descriptive approach. The data collection techniques that will be carried out in this study are using online questionnaires. Data analysis in thisstudy used the Partial Least Square (PLS) method. The results in this study indicate that the Perceived Usefulness t test has a positive and significant effect on the Decision to Use the KAI Access Application, Perceived Ease of Use has a positive and significant effect on the Decision to Use the KAI Access Application and the Perceived Enjoyment has a positive and significant effect on the Decision to Use the KAI Access Application. Keywords: Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoyment, KAI Access Application Tujuan utama dari penelitian ini untuk mengetahui pengaruh perceived usefulness, perceived ease of use, dan perceived enjoyment terhadap keputusan menggunakan (Kajian pada pengguna Aplikasi KAI Access di Stasiun Gambir). Dalam penelitian ini, skala pengukuran yang digunakan adalah skala likert. Dalam penelitian ini populasinya adalah konsumen yang menggunakan Aplikasi KAI Access pada saat memesan tiket Kereta Api dengan syarat responden tersebut harus menggunakan aplikasi KAI Access dan mayoritas keberangkatan dari Stasiun Gambir. Objek Penelitian ini adalah Konsumen yang menggunakan Aplikasi KAI Access pada saat memesan tiket Kereta Api. Penelitian ini dilakukan terhadap 170 responden dengan pendekatan deskriptif kuantitatif. Adapun teknik pengumpulan data yang akan dilakukan dalam penelitian ini menggunakan menyebarkan kuesioner secara online. Analisis data dalam penelitian ini menggunakan metode Partial Least Square (PLS). Hasil pada penelitian ini menunjukkan bahwa uji t Perceived Usefulness berpengaruh positif dan signifikan terhadap Keputusan Menggunakan Apliaksi KAI Access, Perceived Ease of Use berpengaruh positif dan signifikan terhadap Keputusan Menggunakan Aplikasi KAI Access dan Perceived Enjoyment berpengaruh positif dan signifikan terhadapat Keputusan Menggunakan Aplikasi KAI Access. Kata kunci: Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoyment, Keputusan Menggunakan Aplikasi, KAI Access.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43116120283
Uncontrolled Keywords: Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoyment, Keputusan Menggunakan Aplikasi, KAI Access. Perceived Usefulness, Perceived Ease Of Use, Perceived Enjoyment, KAI Access Application
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MYTHA ALVIANA SARI
Date Deposited: 09 Mar 2022 11:11
Last Modified: 09 Mar 2022 11:11
URI: http://repository.mercubuana.ac.id/id/eprint/57667

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