PENGARUH KEUNGGULAN KOMPETITIF, PERSEPSI RISIKO, DAN PERSEPSI BIAYA, TERHADAP PERILAKU PENGGUNA FINTECH GO-PAY (Studi Kasus PT. Go-jek Indonesia)

PUTRI, ANIKE (2020) PENGARUH KEUNGGULAN KOMPETITIF, PERSEPSI RISIKO, DAN PERSEPSI BIAYA, TERHADAP PERILAKU PENGGUNA FINTECH GO-PAY (Studi Kasus PT. Go-jek Indonesia). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keunggulan kompetitif, persepsi risiko, persepsi biaya terhadap perilaku pengguna fintech GoPay. Populasi dalam penelitian ini adalah kalangan milenial di mall Jakarta Barat. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode penarikan sampel yang digunakan yaitu sampel purposive sampling dengan mengambil seberapa banyak di kalangan milenial yang menggunakan aplikasi gopay saat bertransaksi. Metode analisis data menggunakan Structural Equation Model-Partial Least Square. Penelitian ini membuktikan bahwa keunggulan kompetitif berpengaruh positif dan signifikan terhadap perilaku pengguna Go-Pay, persepsi risiko berpengaruh negatif dan signifikan terhadap perilaku pengguna Go-Pay, persepsi biaya berpengaruh negatif dan signifikan terhadap perilaku pengguna Go-pay. Kata Kunci: Keunggulan Kompetitif, Persepsi Risiko, Persepsi Biaya, Perilaku Pengguna Go-Pay. This study aims to analyze the effect of competitive advantage, risk perception, cost perception on the behavior of Go-Pay fintech users. The population in this study are millennials in West Jakarta mall. Data collection methods using survey methods, with the research instrument is a questionnaire. The sampling method used is purposive sampling by taking into account how many millennials use the gopay application when transacting. The data analysis method uses Structural Equation Model-Partial Least Square. This study proves that competitive advantage has a positive and significant effect on the behavior of Go-Pay users, risk perception has a negative and significant effect on the behavior of Go-Pay users, the perception of cost has a negative and significant effect on the behavior of Go-Pay users. Keywords:Competitive Advantage, Risk Perception, Cost Perception, Go-Pay User Behavior

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 036
NIM/NIDN Creators: 43116010296
Additional Information: Keunggulan Kompetitif, Persepsi Risiko, Persepsi Biaya, Perilaku Pengguna Go-Pay.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 725 Public Structures Architecture/Arsitektur Struktur Umum > 725.2 Commercial and Communication Buildings/Arsitektur Gedung Perdagangan dan Komunikasi > 725.24 Financial Institutions/Lembaga Keuangan
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 11 Jan 2022 23:43
Last Modified: 24 Feb 2022 07:42
URI: http://repository.mercubuana.ac.id/id/eprint/54085

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